README-en
Last updated
Last updated
💎 It’s a hand-picked collection of resources for solving practical marketing tasks, such as:
finding beta testers
growing first user base
advertising project without a budget
scaling marketing activities for building constant revenue streams.
We faced these question when we made our first product (a tool for iOS engineers). It took us almost 2 years to learn how to market our project. 😤 During this time we read, tried and bookmarked many useful things: articles, videos, spreadsheets, podcasts & tools. These resources helped us a lot! Please, learn, adapt and test awesome marketing hacks from our collection & experience. Good luck!
Lisa & Ahmed, founders of , tool to verify iOS app according to the design
For getting needed advice, please:
Go through our Table of Contents. To help you navigate, we`ve added brief overviews of every marketing category. Also, content titles are displayed as clearly as possible (so it will tell you the context and how you can benefit from it).
Search for a keyword or phrase (for example, “Product Hunt”, “Facebook”, “Blog”).
Ask on Twitter.
If you have found some great marketing content or tool, please, contribute to Marketing for Engineers collection. Simply submit a Pull Request with respect to our . We would love you to see your suggestions!
Instagram (coming soon)
User research gives you an answer for whom is your product. Analyzing potential users & customers will help to:
understand users' needs, pains, motivations and decision-making process;
outline product roadmap, key features, UI design and UX scenarios for interacting with your product;
define the right marketing message (positioning) and choose marketing channels to spread this message;
make your marketing & communication strategy.
I hope that I have convinced you that user research is very important. After learning these materials you should be able to make user research, create basic Persona and validate it on real people:
A marketing persona, or buyer persona, is a way to segment target market by common characteristics. It is used to guide media campaigns to target the right audience with the appropriate messaging. Buyer personas usually comes from market research. ... If marketing persona is focused on the WHO, a UX persona is more about the HOW. A UX persona, or design persona, can include all the information in buyer persona, but with additional emphasis on the task-oriented user behavior. What a UX persona wants to uncover is all the steps a target user will take to go from point A to point B.
You need to reach your potential users and validate your Persona & hypothesis. You can get real users insight through surveys, interviews, online & offline meetings, chats, Skype calls, checking existing analytics (Google Analytics, social media data), analyzing competitors' customers, ethical googling your users' emails & names and researching them on social media:
👆 User research is an initial part of the customer discovery process. You should not only research your potential users but also test if what you want to build is needed on the market (it’s called Product Market Fit). If you are not familiar with the Lean Startup approach, I advise you to check these resources. It's more startup-oriented, but still relevant for newbie product makers:
📌 Useful tools:
How is your product better than other solutions? What is unique about your side project, open-source tool or mobile app? What do you understand about your business that other companies in it just don't get?
You should have answers to all these questions. Market research will help you out! Personally, I define Market Research as a combination of User Research and Competitor Analysis. The first part we discussed in the section above. And these guides will explain how to research your competitors, catch trends and validate market opportunity:
coming soon
You will find here a collection of free marketing channels for getting the first users. Most of them will take a lot of time & effort, but it will not cost money to do it yourself. Some channels, like Content Marketing or Influencer Marketing, are comprehensively explained in its own directories below. So, get fresh ideas from these real-life stories and think of what could work for your users:
Content marketing is about promotion via content. You can run a personal blog, guest blog or write at platforms, like Medium (or combine it). Focus on how you can help your users with your content. You don't have to be a professional writer for making cool articles. Just give yourself space to be creative and share your expertise.
I encourage you to start doing content marketing by yourself. Outsourcing it can be very tricky, especially at the beginning. 🤔 Firstly, think how your blog or content is you going to stand out. There are plenty of cool blogs in every industry. How are you going to be different? What unique value can you offer to your users? How can you build an engaged readers community? And the most important question is how you will convert readers into leads. With all those considerations, you should create a content strategy:
Start by creating a blog that not only touts your product but offers helpful recommendations, tips & tricks, links, etc. Check what competitors' blogs are publishing, what is popular in the industry and what your users are interested in. Align your article ideas with the content strategy, you have already defined. To get some inspiration scroll these bits of advice:
If you have skipped articles in the Content Marketing section above, I do encourage you to read them! The first 4 articles have excellent frameworks for getting strategic content ideas.
Pick the most appropriate content format — video, list, long-read. Then think about the right headline for driving interest to your great article:
Craft your blog with SEO focus:
📌 Check your grammar and readability! I use these cool apps:
Medium is an online publishing platform with a huge active community. You can make your blog there and engage with your users and Medium readers. You still need to promote your articles yourself. Medium is a high-traffic community, but you are not the only one who competes for attention.
Basics of writing on Medium. How to write, edit, publish and add your article to publications:
Articles, where you can find what topics, titles, collections, tags, categories and post length are popular for Medium readers:
Publishing on Medium or elsewhere removes all your technology hassles. It's a good place to start implementing your content marketing strategy.
You need to promote content on your own blog, Medium or guest platforms. Some ideas how to spread the word about your great articles and make it more shareable:
Content Marketing is not only about getting people to read your amazing articles (and use your product later). It's also about developing and maintaining relationships with the community.
Influencer marketing is focused on working with opinion leaders to drive company message/product/service to the larger market. 📚 These long guides will be good for the start:
You should not be afraid to reach to the cool people. Be helpful, nice and creative:
Case-studies, which can teach and inspire you:
📌 Useful tools:
Social networks. You can find opinion leaders by checking the keywords search, followers number and engagement level.
📌 Useful tools:
Let's start with the basics, which can be used for any social media platform:
📌 Useful SMM toolbox:
I love Twitter as a tool for personal use. Moreover, Twitter has a huge variety of opportunities to promote your product — personal account, company account, Direct Message Marketing, Chats, Adds. Twitter can be used for sharing your articles, connecting with influencers or looking for competitors' customers. As you see, it's a powerful platform for many marketing activities, depending on your goals.
Your personal account can drive traffic to your product and content. While growing your Twitter followers, you increase the media reach you might get. But don't forget, that Twitter is made for people. To be successful there, you need to communicate with your audience just as you would do offline. If your target audience like your tweets and your personality, there’s a higher chance they will trust you and click on your links:
Taking part in Twitter chats is a great way to attract new followers and actively participate in relevant conversations with people from your industry.
There is nothing wrong with automating your Twitter activities. You can schedule posts, automatically send messages and set up rules for auto-engagement with users. However, using automation only 🤖 will hurt your SMM strategy. So mix it with real-time tweeting and being active & helpful with the community:
Direct Message Marketing is about sending personal, mass or automated DMs to your followers. These articles will show you how to use this tool in the right way:
One more option to consider is Twitter Adds. My experience with Twitter adds was not so positive... especially when I set up the first campaign. So be ready to face poor UX, mysterious errors and bad customer support. Anyway, these guides will help you out:
📌 And these tools help you maximize your Twitter presence, from timing to sharing to the analysis:
Facebook has many marketing options that could fit your company focus, budget, and your current knowledge. To target your users there you can work with Personal Profiles, Pages, Groups, and Ads.
🐣 Facebook Pages & Groups:
Facebook Group can help you gather your fans in one place and encourage them to interact with one another. Groups are useful for building an active community of people talking about your product, giving feedback or ideas. It's a good place to have a discussion on betas, coming feature questions, and bugs.
🐤 The Beginner’s Guides to Facebook Advertising. Here you will find step-by-step tutorials for setting up your first ad campaign. I also included articles about ad design, copywriting and typical mistakes. If you have skipped previous content, it will be useful to check posts on the viral headlines in the Personal Blog section and posts in the Social Media Marketing section.
🐔 Advanced reading on Facebook Advertising. May the Force be with you!
Some more cool hacks:
Reddit is one of the most active internet community with its own unique culture. You can get tons of cool information there, great product feedback and first users. :trollface: However, it's better to learn Reddit rules and basics before you get banned:
Guides on promoting and advertising on Reddit:
📌 Useful tools:
I want to tell you a secret: HRs is not the only people who use LinkedIn. With this platform you can build business partnerships, network online, make direct sales and search for investors. LinkedIn is a perfect place for B2B companies and 👔 business professionals. It's also useful for self-branding. For the promotional purpose, LinkedIn has Personal Pages, Company Pages, Groups, and Ads.
Your LinkedIn profile can be a complete sales and marketing tool. It should communicate the value of your product and your expertise to potential partners. These guides and tips will help you out:
🕴️Use LinkedIn for direct sales and getting partners. You can write people via invitation note, direct message, InMail or Group message. You should have clear objectives and know exactly who you want to connect with. Business outreach is common and popular among LinkedIn members, but it should be done in a structural way:
Please, check also Cold Email Marketing section below. Articles there have awesome templates & advice for cold outreach.
📢 LinkedIn Company Pages & Advertising options:
📌 Useful tools:
Quora is a question-and-answer site, where you can get traffic by helping the community:
Lifecycle emails can help you to accomplish almost any marketing goal: onboard new users, increase sales, grow users' engagement, bring back inactive one or build a long-lasting relationship. It's also known as drip marketing or automated email campaigns. To make it simple: it's a set of emails that will be sent out automatically based on schedule, triggers, or user actions. There are four key components for such email campaigns: the right user, goal-oriented topic, good timing and contextual message.
💻 Let's start with onboarding. The goal of it is to increase the number of users who actually use your product (or free trial) and pay for it later. The onboarding process can be done through in-app messages, live chat messages, product tours, welcome modal windows, well-crafted UX or even phone calls. We will focus on onboarding via emails:
🚀 Subscriber emails are good for announcing new feature releases or sharing blog posts. It's also used for sending educational materials or curated content newsletters. All these emails can be an effective tool for growing your existing user's engagement. With newsletters you can gain many email addresses and turn them into users or partners:
📢 Promotional Emails helps you to grow sales:
You should always A/B test your email campaigns: try different subject lines, texts, message styles, images, CTA buttons. Look at your metrics and measure how well each element works:
📚 Want to learn even more about Lifecycle Email Marketing? Read these comprehensive long guides, that contain all types of emails we talk above with examples, tips & trips and recommended tools:
📌 Useful tools:
Update: After GDPR changes, I won't recommend you working with cold email marketing. Most people hate cold outreach and everything connected with direct sales. However, smart user-oriented cold emails can give you new users, partners or recommendations:
:shipit: Learn from fellow entrepreneurs and makers, who run cold email campaigns:
Some more tips & tricks:
📌 Useful tools:
Communication is the key to building any kind of relationship. Every social community has its own rules. Business people will prefer concise value-driven messages when engineers are more open to deep well-thought-out talk. I encourage you to learn these social rules before writing a single line of LinkedIn invitation:
🔎 How and where to find partners:
Check these guides on building partnerships (both for software & physical products):
If you want to make a deeper dive into the user's brain, I will recommend you to learn disciplines on the intersection of marketing. These articles will be a nice starting point:
Scarcity makes us place a higher value on things that are scarce and, over time, has become the go-to method for increasing desirability. It is powerful because it combines multiple biases (Loss aversion, Social proof and Anticipated regret) and it comes in different forms (Time, Quantity and Access).
The business model is the most difficult part of any side-project. It's hard asking people to pay for the product or service. Usually, it's a long journey to discover the right way to build a sustainable profit over time. But business is about making money. So we all need to learn how to choose the right business model & pricing strategy and charge our users:
Marketing automation is about using software to automate marketing tasks, including emails, SMM, user support, ad campaigns, lead management, CRM, analytics, data flows and much more. It includes a set of tools, integrations, and approaches which help to personalize the experience for users and save time. In this section, we will more focus on tools as they help to build that magic automation.
Guides on analytics:
Lisa Dziuba (lisa@flawlessapp.io)
Ahmed Sulaiman (ahmed@flawlessapp.io)
All great articles, awesome tools and other shiny things for growing your products were done by independent authors and companies. All credentials are included.
We would love to add more awesome content, which will answer on other marketing-related questions:
how to validate the idea, before you start coding
how to make a custom support
how to deal with scaling and growth
how to get funding for your project
and some useful blogs, newsletters, courses.
by optinmonster.
by Greg Ciotti.
: how they are similar and different?
on performing . More good videos & guides on UX personas and research methods: ,
Empathy Mapping is one more technique, which widely used in UX for user research. This and will give you good overviews of this approach.
9-min on creating a Persona, when you already have something to analyze: website, followers for your product on Twitter\Facebook, first users or paying customers.
Simple for conducting a thorough buyer's journey study. It's a bit old article, but it has a nice plan for making user research interviews (study) with current or potential users.
will be in use when you actually start talking to the potential user (😤 you must do this).
+ by Steve Blank.
16-min from Stanford online course on Customer Development and Lean Startups.
video from Coursera course. You can watch it without registration.
Google search ( you will find how to make clever googling with advanced search).
and comprehensive how to use it.
LinkedIn search and brief from the LinkedIn team on how to use their new search (it's very easy!).
helps you to find information about email's owners.
The Buyer Persona Word Doc from HubSpot can help you to make the first hypothesis for your persona.
is an easy-to-use, mobile-optimized form-builder that's great for gathering online surveys. You also can use Google Forms for making online surveys.
by photoslurp team.
Useful tools:
is a competitive audit tool to help you find exactly what you’re looking for :slightly_smiling_face:
is an easy way to search anyone on Twitter.
provides detailed info on different sites & overview of their marketing strategy. A free version is pretty good.
is one of the oldest web analytics tools out there, but it’s still a great option with strong free version.
is a nice free tool, which provides real-time search on brand mentions.
With you can find the most shared content for a given topic or competitor. In a free version you will get the full page of content with many filters.
and allow you to find alternatives to any product.
by Paul Graham. He is a co-founder of Y Combinator, a computer scientist, investor, and entrepreneur. Paul shows how such popular companies as Stripe, Airbnb or Facebook got their first users. It's a more philosophical read for helping your brain to think in the right direction.
by Hiten Shah. It highlights a bunch of different ideas to try.
by amazing Ryan Hoover, co-founder of Product Hunt.
by Sergei Gusev. They sent free products (designer fragrance) to the market influencers and got video reviews. It grew their sales dramatically!
by Alex Turnbull, founder of Groove.
by Rand Fishkin. You can gain attention to your company by sharing meaningful opinions and thoughts. Rand Fishkin made an excellent 9-minute video on using this technique 👌.
How to create and to get users for your product. Very clever marketing tips in these The Startup Chat podcasts!
. Sapph shares many smart ways to find leads and pitch them.
by Tucker Schreiber from Shopify. The post is focused on an online stores industry. But the principles of getting free press attention are applicable to any market.
: a practical guide from Dan Counsell, indie developer & agency founder.
and can give you word-of-mouth growth. For inspiration check . These useful guides were prepared by Brandon Gains from Referral Saasquatch.
via Braveen Kumar. Direct offline exposure via foot traffic would suit physical products and brave founders.
when you have a difficult software product with many use cases. It's a great way to show the benefits of your main offering and increase brand awareness. This post shows how to sell Clearbit API-solution via free easy-to-use tools. You can invest your time and make some free stuff as well — UI kits, browser extensions, funny games or open-source tools.
:bowtie: We used many free marketing channels. To be honest, when we started we didn't have other ways. We wrote cold emails, talked to influencers, manually recruited users at events, posted at Facebook groups, worked with developers & designers via Twitter and did many other stuff. These gave us our first 1000 beta users. So it worth trying out!
Before starting ask yourself: (podcast)
by Crazyegg.
by Tyler Hakes.
by Benji Hyam. This post shows how to make the content strategy for a mobile and web-oriented blog.
by Alex Turnbull. An exciting story of how Groove rebuilt their content marketing strategy with the focus on what could actually help their market.
A case study with the framework on by Brian Dean.
by Benji Hyam.
by Devesh Khanal.
by Emil Shour.
by Ilia Markov.
And don't forget to calculate . Devesh Khanal has divided the cost into 3 categories: costs per article, salary costs and technology costs. You can repeat his calculations for your case and get approximate budgets.
by Emily Triplett Lentz from Help Scout team.
. Robert Katai shows how to use tools 🔎 to find out what people are asking about your industry (via keywords).
from Ed Leake. It’s a mix of many topics to write about. Feel free to scroll it and steal relevant stuff.
. As Marko Saric mentioned, 🙏 the perfect topic is found by interlinking your passion and personality with the demand from the market.
by Steve Rayson from BuzzSumo.
from Buffer team.
via KopywritingKourse.
by Danavir Sarria.
by Sean Bestor.
. Ryan Stewart covers more than just making your blog SEO-friendly. Ryan talks about blog strategy, keywords research, and promotion of your blog via building links to posts.
. Marko Saric keeps focus on SEO optimization for WordPress blogs.
. Rand Fishkin advises on which format should you use for your project.
from Nate Shivar. The article will teach you how to prequalify your content ideas with SEO research.
Browser extensions, like .
To check that your content is unique you can use or online tools. I use this .
.
.
to your articles.
.
.
via Quora.
by Quincy Larson.
Guide from Medium team on (basically, your blog) and nice tutorial by Elizabeth Tobey.
by Levent Aşkan.
by Elizabeth Tobey.
(timing, some promotional tips) by Ali Mese.
by Quincy Larson.
. Learn about every platform before sharing your content there (or you will become a spammer💩). At the end of the article Shafi Khan mentioned other important rules to follow.
. Benji Hyam talks about community-driven content promotion. It means, that you engage with the targeted community and then share your content so that it adds value.
by Kissmetrics team.
. Sarah Peterson shared methods, that will help readers to easily share your posts.
A useful guide on by Brian Dean.
. It's an interesting experiment! Joshua Hardwick cold emailed writers who tweeted similar posts and asked for a promotional tweet. You can try this too.
by Paul Shapiro. 😯 Have you ever tried to include your blog in the UTM parameters of somebody else blog post? Paul will teach you this smart hack.
by Ryan Battles. Does re-publishing strategy lead to growth or penalties? Ryan Battles made informational podcast & article on the topic.
by Adam Rogers. Nice ideas on optimizing your republished piece of content on Facebook.
by Sarah Peterson.
by Ash Read from Buffer.
by Jason Quey from Sumo.
by Yuval Maoz.
by Alex Turnbull, founder of Groove.
by Sapph. Nice guides & examples for asking promotion, contribution, partnership or review from the influencer. Customize and use them!
😱 by Tim Soulo. Tim shows cool examples of how to email influencers in the right way. Please, read this post before contacting opinion leaders!
by Pieter Levels. People are busy and you should avoid vague messages, which only steals time. Read this brief article to understand what opinion leaders want to see in their inbox.
Good videos on and by 123 Reg team.
by Noam Avigdor.
by Lily Herman.
by Venngage. Don't be afraid to talk to people!
by Noah Kagan, popular IT entrepreneur & influencer. I loved his brief instruction on making it easier for people to say YES to your request.
by Alex Turnbull. Groove team built relationships with influencers for getting the first readers on their blog. Very smart tactics there!
by Benji Hyam.
. Sergei Gusev shows how they scaled influencer marketing with the help of paid influencers marketing platforms. The 1st part of his story is .
. It's free for 10 keyword searches ("skill"). The paid version has more advanced options.
gives detailed info about influencer from his Twitter profile. It can show people who are interacting with the influencer on a regular basis. Those people can become your starting point to get to the top-niche person.
gives a huge database about any Twitter user's network. This free tool shows you info on user followers and people, whom this user follows. So you can find the best time to engage, popular users, location info, etc.
Use RSS apps for getting content from influencers' blogs. You can comment on those posts and share good ones via your social media. is a good RSS app. It's an open-source, so you may dig into its code and customize things.
Product Hunt (PH) is a place to discover, share, and geek out about new products in tech. Submitting your product there is a good way to appear in front of journalists, tech people and fellow makers. After submission, the product will participate in the daily race. The race starts PST 00:00 and finishes PST 23:59. You have to get as many upvotes and comments as you can by the end of the day! The most successful products appear on the Homepage and can get a lot of honest feedback, downloads, users and PR buzz. Please, check success PH stories to decide if PH is the right launch platform for you!
Start with : how to post or comment, how to ask for support, how to get to the homepage. Then read . Join the PH community and feel how it works, before actually starting you launch activities.
Successful PH launch takes a lot of preparation, promotion during the launch (24h++) and follow-up work. These guides will help you:
by Product Hunt team.
from one of the top hunters, Robleh Jama. It's very useful to listen to the launch algorithm from the person, who submit a lot of different products.
from the Russian company, Amplifr. It's a nice tutorial about your product preparation (onboarding, language check, emails and other not obvious stuff).
by SpreadShare team.
by 3D modeling app, who launched on PH in December 2016. These folks have not typical "sweet product for startup audience" and their launch was "so-so" good. I encourage you to think about resources you will invest in PH launch versus possible outcome!
- it's our story of launching on PH. We shared our marketing tactics and all results: traffic numbers, trials installations and sales. Also, we made a talk on Product Hunt meetup, here is from it. Hope, it will help some of you to succeed on Product Hunt!
by Hidden Founders team.
You can find a list of top hunters at or .
A dynamic list of the . It's good to check failed PH launch cases.
, which can show you dynamics of upvote grows on a daily basis.
Product Hunt Analytics: .
allows you to create a Twitter list of all the wonderful folks who upvoted your product. It's a good practice to thank those people for supporting your PH launch via Twitter.
is very useful during your launch campaign when people ask things in a real-time. Such communication can increase conversion at your site and give you a lot of insights. We use the free version of it and it's awesome so far.
by Kevan Lee, Buffer Marketing Director. It's a comprehensive long-read about basic of making your SMM strategy.
Case-study from Hubstaff: .
Guide on Copywriting for social media: .
via Canva.
When you have multiple Social Media accounts, use dashboards & tools for managing them in one place. My favorite ones are and (both have free options). These tools have built-in analytics. So you can pick simple metrics that are meaningful and can be analyzed.
and for fast creating of nice-looking images (both free).
can show you the top content being shared among all your followers on Twitter and Facebook. You can use that content for sharing or as an example. It's a free tool.
for making UTM codes and here is a guide on from Hootsuite.
by Karola Karlson. It's a long read about what, when and how to tweet. Although the main focus is on the marketing industry, the key insights will be useful for tech as well.
by Patrick Whatman.
by Paul Shapiro.
from the Twitter team.
by Tami Brehse. Tami scheduled 60 tweets with her blog posts for one month. Her overall site traffic showed how people actually engage with automated tweets.
by Tara Reed. Tara shared a cool guide on building Twitter strategy and automating your engagement workflow. Clever automation is awesome 👌.
. Jeff Bullas uses Dlvr.it for automation, this tool has a good free plan. Be aware, that simply spamming content to your social networks will not work out.
by Michael Georgiou. Check possible downsides to know how to avoid them.
by Karola Karlson. New accounts suffer from a lack of followers. Follow-Unfollow tools seem like an obvious solution to give you the "first followers". But in most cases, it will be bots or inactive users.
by Paz Segura.
by Melissa Culberson. Melissa proves, that if you send impersonal auto-DM with some spam, that will only annoy your users.
by Nik Nitro. Welcome auto-DMs should be used only when it provides tangible value to a new follower. Nik shows his example.
.
and for scheduling (were mentioned already).
shows the latest Twitter trending topics (hashtags) throughout the day locally and globally.
is an advanced Twitter Hashtags search engine. It recommends you related hashtags to your keyword, shows several influencers for this keyword and relevant tweets. Very useful free tool for choosing hashtags for your tweets!
allows you to manage your followers (Audience Feature) and scheduled tweets. Statusbrew finds inactive, spammy or not following back accounts. The tool has a very good free version.
gives a huge database about any Twitter user's network. This free tool shows you info on user followers and people, whom this user follows. So you can find the best time to engage, popular users, location info, etc.
provides you detailed info about your Twitter account (or any other). Twitonomy UI is terrible. But it can show analytics of your hashtags usage, daily activity (time & days), followers, retweets statistics. All these insights are available in the free version. Also, this tool is useful for Influencer Marketing research.
and for grabbing website RSS feeds and auto-sharing the content. Free accounts permit several RSS feeds.
,free extension for multi-follow (or unfollow) users on Twitter.
If you want to spend less time reading tweets, you can automatically unfollow people. This from Felix Krause unfollows everybody and puts those followers into a list called "Old Follow".
allows you to download Twitter followers from your public or private lists. Pretty useful!
I mentioned tools, that I personally use. However, there are plenty of other great tools to try: by Kevan Lee from Buffer team.
Many interesting thoughts on content, post types and other beginners questions: by Susan Moeller.
by Alex York.
by Neil Patel. It's a useful read, but be aware of many promotional ads with Neil face.
by Adrienne Branson.
by SocialSpacers.
by Kevan Lee, Buffer Marketing Director. Buffer has put together a comprehensive guide on learning Facebook advertising, from the ad setup to analysis.
Good advice on Ad Copywriting: by Joanna Wiebe.
will help you with copywriting as well.
by Karola Karlson from Kissmetrics.
by Massimo Chieruzzi from AdEspresso team.
by Jon Loomer.
by Karola Karlson.
by Noah Kagan.
from Buffer team.
from Hootsuite team. Facebook pixel is code that you place on your site to track conversions from Facebook ads, optimize ads based on collected data, build targeted audiences for future ads and remarket to qualified leads. We started using Facebook Pixel after 6 months of actively working on . This was a mistake. If we used it earlier, we would collect data from all this time for paid marketing on Facebook.
by Jon Loomer.
by Karola Karlson.
by Kane Jamison.
and by @Mssg.
by Alfred Lua from Buffer.
Good video on . Ryan Stewart talks about the marketing funnel framework and touchpoints that you have to build for your campaign.
by Jon Loomer.
by KlientBoost.
by Massimo Chieruzzi from AdEspresso team.
by Johnathan Dane from KlientBoost.
by Jon Loomer.
by Massimo Chieruzzi.
by Digital Marketer. High five if you have read until this point ✋.
How to retarget on Facebook Ads . And even more advanced Facebook retargeting for your by PixelMe team.
by Grouply team.
by Braveen Kumar.
. Pay extra attention to the "please don't" section.
.
.
by Vyper.io team.
by Nate Shivar.
by Ryan Luedecke. It's an old, but super informative tutorial.
by Alex Berman. Spoiler: "we got a clear confirmation that the Reddit community is still Ad-proof and smells/ignores promoted posts".
by Ana Gotter.
Another interesting case: by Nate Shivar.
helps to schedule your posts to Reddit and cross-post your link to other subreddits. The tool has a free option.
. It's a free tool to get insights about subreddits.
is an analytics tool for real-time post tracking, single-user tracking, and other data analysis.
provides Reddit user and subreddits analytics.
is useful for digging up worthwhile subreddits.
converts your text (blog post) to Reddit markdown.
by Larry Kim.
by Aja Frost.
by Melissa Williams.
by Aja Frost.
by Susan Hallam from Hallam.
by Inc.com
LinkedIn can help you get more eyes on your content, and receive feedback from other folks. Contributing to a discussion will make both your profile and your Company Page more visible. If you listen to Rand Fishkin video on you know how to establish yourself & your company as thought leaders:
by Gregory Ciott.
by Paul Shapiro.
by Steve Rayson from BuzzSumo.
by Carly Stec. When you have published your post, tweet it with “tip @LinkedInEditors” message. It will maximize your chances to be featured on LinkedIn Pulse Channels.
. Tony Messer gives a general overview of using LinkedIn with a sales purpose.
by Emma Brudner. The example is kind of formal, but it worth to try out.
by Melissa Williams from Yesware team.
by Mark Williams.
from ShivarWeb staff.
via LinkedIn.
by Hootsuite team.
by AdEspresso team.
by Nate Shivar.
by Tom Whiley.
which can help reach your ideal audience and increase conversion rates. Written by Michael McEuen.
I heavily use LinkedIn. As you remember, we run — a tool for iOS & macOS engineers. A lot of our users spend time on LinkedIn, participate in iOS groups or post articles there. I often post cool stuff in those groups, engage with people via direct messages or share my writings. Unfortunately, I do get spam or some random requests from job seekers\recruiters. But in general, LinkedIn works for me.
If you need to grow your LinkedIn connection base, use this . It will automatically add targeted people from the "People You May Know" section. You only need to choose the keywords.
is another good tool to automatically add LinkedIn connections + send invitations. A free account is not very useful but the paid version is pretty good (worth 15$ a month). It has auto-inviting with personalised messages, auto-messages to 1st-degree connections, downloading your tag-lists with links to profiles.
. With a free account, you only get 100 search results. To get around this limitation you can use X-Ray Searching.
by Ryan Stewart.
by Josh Fechter, the "Top Quora Writer of 2017."
by Nate Shivar.
, an old but very useful article on viral growth.
by Customer.io team.
by Garrett Dimon.
by Customer.io team.
by Alex Turnbull.
by Alli Blum.
by Ty Magnin from Appcues.
via Samuel Hulick. You can work really hard and get a lot of traffic or trial signups. But if your onboarding experience and converting users to customers suck, you will lose the game.
For getting an inspiration for your onboarding and product emails, you can check examples from big companies: , , and .
by Madhav Bhandari.
and by Benchmark Email team.
from Optinmonster team.
by Karolina Jasvinaitė. Besides avoiding these mistakes, you should figure out how to provide a consistent value without making your newsletter a "promotion" list.
by Karolina Jasvinaitė.
via Campaign Monitor.
Now let's focus on launch emails & release notes: by Intercome.
by Appcues team.
.
by Groove Team.
by Danavir Sarria.
from Kissmetrics blog.
from Zapier blog. * from Emailmonday
by Really Good Emails.
by Luca Longo. Good post to help you choose your CTA button.
by Optinmonster team. Good inspirational examples to try out.
by Jimmy Daly from Vero. The guide has 135 email examples broken down into 5 categories and 41 sub-categories.
by Joe Stych from Zapier. It's a part of , which has 11 more chapters to read. I told you, it's a huge library!
Websites with awesome email examples: and .
is a nice to place to see how other companies build their campaigns. Most of the examples are from software, marketing or informational products.
Look this with many examples of how popular web apps handle their onboarding experiences. The author, Samuel Hulick, made screenshots with explanations of every user's step — from signing to the welcome email.
.
by Sean Bestor.
by Cathy Patalas. Cathy's article proposes simple actions, that may seriously increase your cold email open & reply rates.
These are very creative! Grab some and personalize it for your target audience. Don't forget to do the research first! You need to really know the person you’re writing.
. One more good tutorial from Yesware team.
📚 Attach.io team prepared email examples from cold outreach to LinkedIn intro messages.
by Cathy Patalas.
by Sapph.
by Dunja Lazić.
by Bryan Harris.
via Salesfolk. It's a case-study of Ambition, YC startup, who used cold email campaign and automation to grow sales.
And here is some inspiring story from Android Programmer at Basecamp, who just cold emailed people: . Written by Dan Kim.
by SEO Sherpa team.
by Ryan Stewart.
by Nate Shivar.
Funny short video with by Grammarly.
by Dmitry Dragilev.
by Cathy Patalas.
by Geoffrey Keating.
for finding emails. It gives you 50 free email searches once you create an account.
for scheduling emails to be sent later and managing your connections. With this tool, you can also see who has opened your email
for cold mass emailing. You can use GMass for free to send 50 emails per day.
will help you to schedule cold emails considering different time zones.
by Andrew Torba.
by Mattan Griffel.
by Romain Serman.
Tips on the and by Aja Frost.
by Cathy Patalas.
from wikiHow.
Guide for finding clients at events from YouTeam.
podcast by Hiten Shah & Steli Efti.
by Hubspot team.
by Braveen Kumar. Recommendations will suit companies, who have physical products.
by Neville Medhora.
by Nick Kolenda.
by Buster Benson.
by David Teodorescu:
by UXmatters.
TED Talks on Psychology of Choice: and .
by Dan Cobley.
by Nick Kolenda.
by TubiK Studio.
by Sarah Peterson
by Alfred Lua from Buffer team.
by Nir Eyal & Ximena Vengoechea.
by Josh Elman.
Mastering work with "micronetwork" can help you achieve virality in your activities. Nick Kolenda made an excellent .
by Phil Haack, GitHub Engineering Director.
or over time, all marketing strategies result in shitty clickthrough rates. This article explains how to deal with it.
Let's start with the basics: video and one more great from Steve Blank.
by Jon Loomer.
by Peter Witham. It's more a philosophical read from my friend, who tries to prevent you from charging the low price for your mobile apps or any other product.
by Nick Kolenda.
by Des Traynor, Intercom co-founder.
by Jordan T. McBride.
by Nico Moreno.
by Matthew Barby.
A 5-chapters overview from Salesforce:
will help you integrate tools for analytics (ex. Mixpanel, Google Analytics, Kissmetrics) and marketing (ex. Mailchimp, Salesforce) via one place, one single API. It's like a “hub” through which all data flows. These 2 videos explain and . Segment also has a nice on their own site, while post shares experience of a startup who implemented it.
Excellent guide from Stripe team on : Understand why SaaS businesses work and how to grow them. The first read you should start with!
Advanced guide on CAC and CPA: (and ).
with Intercom team.
. It can be used for making your sales or analytics funnels right in Spreadsheets.
aims to be an indie dev's definitive guide to building and launching your app, including pre-launch, marketing, building, QA, buzz building, and launch.
is a great resource for independent developers to make money. Done by Joan Boixadós.
is a comprehensive, chronologically ordered list of marketing tactics and ideas that you can try with your next side project. The list was created by a developer, and is .
is a thorough iOS app marketing deck, given at Release Notes 2017, chock-full of references. Includes competitive analysis, content marketing, ASO resources. From designer and marketer Tracy Osborn.
is the complete recipe book of growth hacks (300+ pages of how-to tactics) from Josh Fechter & community. It covers marketing tips for Facebook, LinkedIn, Quora, Instagram, Twitter, YouTube, Content Marketing, Cold Emails, Backlinks and much-much more!
is the book on bootstrapping your startup the indie way from Pieter Levels – the creator of Nomad List. It's basically an imprint of his experiences creating his products from the past several years. Most of the book content is very practical and approachable, aimed to try things yourself.
or Successful Strategies for Products that Win by Steven Blank.
to running an internet business.
Marketing for Engineers collection is created and maintained by team:
Feel free to recommend us more topics! And please with awesome content.
