Awesome Shopify

👩‍🎓👨‍🎓 Must-read articles, videos and books for Shopify owners and app developers.

Table of contents

• Awesome Shopify

  • Table of contents

  • Shopify Unite

    • Playlists

    • Shopify Unite 2019 - Keynotes

    • Shopify Unite 2019 - Track Sessions

    • Shopify Unite 2018 - Keynotes

    • Shopify Unite 2018 - Track Sessions

    • Shopify Unite 2017 - Keynotes

    • Shopify Unite 2017 - Track Sessions

    • Shopify Unite 2016 - Keynotes

  • Store owners and Shopify marketers

    • Types of store

    • Communities and help

    • Official social networks

      • Main

      • Facebook groups

    • Built by Shopify

      • Products

      • Free tools

      • Shopify Plus Features

        • Others

    • Shopify apps

      • Useful tools

    • Shopify themes

      • Marketplaces

      • Useful tools

    • Marketing resources

      • Advertising

        • Google Ads (Search, Display, Gmail, Shopping, YouTube)

        • Facebook Ads

        • Lookalike

        • Retargeting

      • Analytics and reports

      • Apps

      • Customer support

      • Emailing

      • Pinterest

      • Product inventory

      • Product and category pages

      • SEO

      • Social medias

      • Upselling and cross-promotion

      • Others

    • Marketing Tools

    • Dropshipping

    • Customer Support for eCommerce

    • Shopify experts and agencies

    • Great marketing blogs for eCommerces

    • YouTube channels

  • App and theme developers - Shopify partners

    • Communities and help

      • Official social networks

      • Facebook groups

      • Others

    • Official resources

    • Developer documentation

    • Development tools

    • Theme building

    • Kit skills

Shopify Unite

Unite is Shopify’s annual partner and developer conference. This is where they share their accomplishments as a platform over the past year and plan the future of commerce. To find out more check out the Unite website.

Playlists

• 📺 Shopify Unite 2019: Keynotes.
• 📺 Shopify Unite 2019: Track Sessions.
• 📺 Shopify Unite 2018.
• 📺 Shopify Unite 2017.

Shopify Unite 2019 - Keynotes

• 📺 Online Store: Core — Cynthia Savard Saucier.
• 📺 Online Store: Advanced — David Mollenkamp.
• 📺 Shopify POS — Arpan Podduturi.
• 📺 Backoffice — Lynsey Thornton.
• 📺 Shopify Plus — Katie Cerar.
• 📺 Developer products — Vanessa Lee.
• 📺 Shopify Fulfillment Network — Craig Miller.
• 📺 Closing Keynote: The Opportunity Ahead — Harley Finkelstein.
• 📺 AMA with Tobi Lütke.
• 📺 An Insider's Look at the Technology That Powers Shopify — Jean-Michel Lemieux.
• 📺 Closing Remarks — Atlee Clark.

Shopify Unite 2019 - Track Sessions

• 📺 Introducing: A New Store Design Experience.
• 📺 How to Gain and Engage App Users Through Kit Skills.
• 📺 Building for a Global Audience.
• 📺 Building for Large Merchants.
• 📺 Building Multilingual Apps.
• 📺 Wield More Control over Shipping.
• 📺 Empowering Leading Brands Now and in the Future.
• 📺 Choosing GraphQL: APIs for the Future.
• 📺 New Ways to Grow Your Business on the Shopify App Store.
• 📺 The Shopify Experts Marketplace.
• 📺 AMA With Shopify's Director of Partner Platform.
• 📺 Building Apps That Open Doors for Retail Merchants.
• 📺 Discovering Apps Across Shopify.
• 📺 Making Good Apps Great.
• 📺 Automation as a Service: Leverage Shopify Flow to Grow Your Agency.
• 📺 Better Buyer Relationships Through Order Editing.
• 📺 How to Close Your First 1000 Customers Based Solely on Data.
• 📺 How to Build an App in 15 Minutes.
• 📺 Building Integrations and Partnerships in the Shopify Ecosystem.
• 📺 Integration Testing for Themes.
• 📺 Lessons Learned Building Apps for Shopify.
• 📺 Metafields: Today and Tomorrow.
• 📺 Mobile First Is Dead — Long Live Mobile Only.
• 📺 Setting and Executing Your Agency’s Strategy.
• 📺 Storefront API and Vue.js: Leveling up Your Shopify Theme Development.
• 📺 Strategies for Building the Best Themes for Clients.
• 📺 The Four Habits of Highly Effective Apps.
• 📺 Create Value for Merchants with Better Discounting.
• 📺 Deconstructing the Monolith.
• 📺 Improving Shopping Experiences with Video & 3D Merchandising.
• 📺 Managing Projects to Deliver Best-in-Class Service to Merchants.
• 📺 Fulfillment APIs: Building a Stronger Foundation.
• 📺 Leveraging Shopify in Regulated Markets.
• 📺 The Power of Unique Shopping Experiences.
• 📺 New Opportunities for Checkout.

Shopify Unite 2018 - Keynotes

• 📺 CEO Tobi Lutke and Prime Minister Justin Trudeau Fireside Chat.
• 📺 More Voices // Tobi Lütke.
• 📺 Commerce and Retail // Satish Kanwar.
• 📺 Own Your Time // Lynsey Thornton.
• 📺 App and Partner Platform // Brandon Chu.
• 📺 Closing Keynote // Harley Finkelstein.

Shopify Unite 2018 - Track Sessions

• 📺 Building Scalable Apps.
• 📺 Navigating the Implications of GDPR and Building Trust With Merchants.
• 📺 Building Apps with GraphQL.
• 📺 Welcome to Track 1: Building.
• 📺 Extending your apps into Shopify App Extensions.
• 📺 Building Marketing Apps for All Entrepreneurs.
• 📺 Architecture of a Shopify App.
• 📺 Multi-Location Inventory: Unlocking New Opportunities.
• 📺 Boost Your App with Discounts.
• 📺 Increasing App Visibility and Lead Quality.
• 📺 Selling Shopify Plus.
• 📺 Creating Accessible Themes.
• 📺 Designing High Impact Teams for Scale.
• 📺 Building Retail Partnerships.
• 📺 Scaling Support Systems.
• 📺 The Power of Community.
• 📺 Growing your Customer Base.
• 📺 Project Management and Building Client Trust.

Shopify Unite 2017 - Keynotes

• 📺 Take the Path That Leads to More Entrepreneurs // Tobi Lütke.
• 📺 Welcome to Shopify Unite // Harley Finkelstein.
• 📺 Insights on Shopify Merchants // Lynsey Thornton.
• 📺 Today: Shopify Merchants and Consumers // Satish Kanwar.
• 📺 Solving Complex Problems, Simply // Christopher Lobay.
• 📺 Shopify Platform and App Extensibility // Atlee Clark.

Shopify Unite 2017 - Track Sessions

• 📺 Powered by Shopify: Pop-Ups and Point of Sale.
• 📺 Mobile-First Apps.
• 📺 Theme Development: New Tools, Better Liquid.
• 📺 Shopify Polaris: A Design System for Better Shopify App UX.
• 📺 Building Storefronts Anywhere.
• 📺 Working Together to Win Plus Deals.
• 📺 Designing the Best Support Solutions.
• 📺 Shopify Plus: A Year in Review.
• 📺 Building Powerful Marketing Apps.
• 📺 Building Integrated and Flexible Sales Channel Apps.
• 📺 Designing Ecommerce for Who Your Customers Want to Be.
• 📺 Opportunities for Your Next Shopify App.
• 📺 How to Effectively Scope Shopify Projects: Partner Panel.
• 📺 Reducing Commerce Complexity.
• 📺 An AMA with Shopify’s Tobi Lütke.
• 📺 Examining Shopify Plus Merchant Personas.
• 📺 Native Mobile Apps.
• 📺 Wholesale as a Channel for Growth.
• 📺 Building Custom Commerce Experiences.
• 📺 Redefining Discounts.
• 📺 Stories of Success: Merchant Panel.
• 📺 The Shopify Plus Partner Program.
• 📺 Product Management Fundamentals from Ideation to Launch: Partner Panel.
• 📺 Marketing Your Shopify App in The Shopify App Store.
• 📺 Building and Growing an Engaged Community: Partner Panel.
• 📺 Building Your Shopify App Backend for High-Volume Merchants.
• 📺 Powered By Shopify: Popups and Point Of Sale.
• 📺 How Your Agency Can Maximize Marketing With Any Budget: Partner Panel.
• 📺 Shopify App Support & Building Merchant Loyalty: Partner Panel.
• 📺 Scaling the Shopify Partner Ecosystem.
• 📺 Building Shopify Apps for Shopify Plus Merchants.
• 📺 Trends in Media and Retail: Interview with Ben Kaufman of BuzzFeed.
• 📺 Working with Shopify Plus Clients: Advice from Shopify Plus Partners.

Shopify Unite 2016 - Keynotes

• 📺 Using the Online Store Editor.
• 📺 Theme Accessibility.
• 📺 Post-Order Opportunities.
• 📺 Using the JavaScript Buy SDK.
• 📺 Exceptional Ecommerce Design.
• 📺 New API's for your next Shopify App.
• 📺 Understanding the Mind of a Shopify Merchant.
• 📺 The Power of Webhooks.
• 📺 Making Money from your Shopify App.
• 📺 Building a Sales Channel.
• 📺 How to Succeed on the App Store.
• 📺 Best Practices for Building Shopify Themes.

Store owners and Shopify marketers

Types of store

• 🛍 Shopify Basic, Normal and Advanced.
• 🛍 Shopify Plus.
• 🛍 Shopify Lite.
• 📖 Shopify vs Shopify Plus: Which Version is Right for You?

Communities and help

Official social networks

• 👥 Shopify Blog.
• 👥 Shopify Youtube.
• 👥 Shopify Instagram.
• 👥 Shopify Linkedin.
• 👥 Shopify Twitter.
• 👥 Shopify Plus Twitter.
• 👥 Shopify Support Twitter.
• 👥 Shopify Snapchat.
• 👥 Shopify Pinterest.
• 👥 Shopify Status.

Main

• 👥 Shopify subreddit.
• 👥 Shopify Meetups.
• 👥 Shopify forums.

Facebook groups

• 👥 Growth Bunker Shopify VIP.

Built by Shopify

Products

• 🚀 Shopify Fulfillment Network.
• 🚀 Shopify Shipping.
• 🚀 Shopify POS on Shopify Hardware.
• 🚀 Shopify Payments.
• 🚀 Shopify Buy Button.
• 🚀 Shopify Sales Channels.
• 🚀 Shopify Storefront.
• 🚀 Shopify Oberlo.
• 🚀 Shopify Ping.
• 🚀 Shopify Kit.

Apps

• 📦 Advanced Cash on Delivery: Control how buyers use COD on your store (India only).
• 📦 Amazon channel: Sell on Amazon by listing your products and managing orders.
• 📦 Apple Business Chat: Let customers contact you directly in Apple’s Messages app.
• 📦 Buy Button channel: Sell your products on any website or blog.
• 📦 Digital Downloads: Sell digital products in your store.
• 📦 Fraud Filter: Create custom filters to help you prevent fraud.
• 📦 Facebook Marketing: Promote products to the right audience on Facebook.
• 📦 Facebook Shop channel: Sell on Facebook from the Shop section of your Facebook Page.
• 📦 Geolocation: Boost global sales with language and currency recommendations.
• 📦 Google Shopping: Show products to interested customers across Google's Network.
• 📦 Instagram channel: Sell on Instagram by tagging products in your posts & stories.
• 📦 Kit: Run better Facebook ads.
• 📦 Launchpad: Schedule and monitor sales, releases, and content changes.
• 📦 Messenger channel: Sell products and provide customer support from Messenger.
• 📦 Oberlo ‑ Dropshipping App: Find products to sell on Shopify.
• 📦 Order Printer: Print invoices, labels, receipts, packing slips, and more.
• 📦 Point of Sale: Sell anywhere. Accept any payment. Grow your business.
• 📦 Product Reviews: The simplest way to share your customers' experiences.
• 📦 Retail Barcode Labels: Create and print barcode labels for your products.
• 📦 Return Magic: Top-rated return solution. Make your returns magical!
• 📦 Script Editor: Create personalized checkout experiences & powerful promotion.
• 📦 Shopcodes: Market products and link to checkout with Shopify QR codes.
• 📦 Shopify Chat: Chat live with store visitors. Turn visitors into customers.
• 📦 Shopify Flow: Turn tasks into automations so you can get back to business.
• 📦 Stocky: Inventory Management, Purchase Orders, Stocktakes, and More.
• 📦 Transporter: The fastest and easiest way to switch to Shopify Plus.

Free tools

• ⚙️ Free tools directory.
• ⚙️ Logo maker (Hatchful).
• ⚙️ Business name generator.
• ⚙️ Slogan maker.
• ⚙️ Pay stub generator.
• ⚙️ QR code generator.
• ⚙️ Terms and conditions generator.
• ⚙️ Privacy policy generator.
• ⚙️ Business card maker.
• ⚙️ Gift certificate template.
• ⚙️ Invoice generator.
• ⚙️ Purchase order template.
• ⚙️ Shipping label template.
• ⚙️ Return policy generator.
• ⚙️ Bill of lading form.
• ⚙️ Barcode generator.
• ⚙️ Image resizer.
• ⚙️ Business loan calculator.
• ⚙️ CPM calculator.
• ⚙️ Profit margin calculator.

Shopify Plus Features

• 🌟 Shopify Flow.
• 🌟 Shopify Launchpad.

Others

• 💰 Exchange Marketplace.

Shopify apps

Useful tools

• ⚙️ Huntify: a leaderboard of new Shopify Apps where each day app developers will submit their apps to the community for everyone to vote on.

Shopify themes

Marketplaces

• 🎨 Shopify Themes Marketplace.
• 🎨 Themeforest Shopify (Envato Market).
• 🎨 Creative Market Shopify.

Useful tools

• ⚙️ WhatStoreTheme: Get to know what shopify theme an online store is using.

Marketing resources

Advertising

Google Ads (Search, Display, Gmail, Shopping, YouTube)

• 📖 4 Advanced AdWords Audience Targeting Tactics.
• 📖 Target or Retarget Potential Customers on Gmail Ads. Analyse Your Cost per Conversion and Retarget on Desktop for Better Profitability.
• 📖 Automatically sync your Shopify products with Google Shopping and advertise them across Google's Network.

Facebook Ads

• 📖 The top 9+4 Custom Audiences with really high ROI.

Lookalike

• 📖 Advertise some products to audiences who are similar to the current customers or a specific segment of people.
• 📖 7 eCommerce Lookalike Audiences That Are Worth Testing.
• 📖 The $1,500 Facebook Audience Experiment: 1% vs. 5% vs. 10% Lookalike.
• 📖 Quick Guide to Facebook Value-Based Lookalike Audiences.
• 📖 Advertisers seeing dwindling results with Facebook's 1% Lookalike Audiences.
• 📖 Facebook Ads: Create a Value-Based Lookalike Audience.
• 📖 About similar audiences on the Display Network.
• 📖 7 Things You Need to Know About LinkedIn Lookalike Audiences.

Retargeting

• 📖 Retarget your visitors with authentic review videos that demo the products they browsed (but did not buy).
• 📖 35 Retargeting Campaigns You’ve Never Heard Of Before.
• 📖 Retargeting campaigns: 25 tips from marketing experts.

Analytics and reports

• 📖 6 Types of Inventory and Sales Reports to Use in Your Retail Store.

Apps

• 📖 Best 14 Free Shopify Apps You Need to Install.
• 📖 Best shopify apps to increase sales for Black Friday.
• 📖 20 Best Shopify Apps to Boost Your Shopify Store Performance.

Customer support

• 📖 5 Reasons Why Live Chat is Important for Your Business Website.

Emailing

• 📖 Ecommerce Email Marketing Statistics 2018 [Infographic].

Pinterest

• 📺 Pinterest Conversion Tag Setup for your Shopify Store.
• 📺 Setup Pinterest Rich Pins for your Shopify Store.

Product inventory

• 📖 9 Tips to Manage Out-of-stock Inventory.
• 📖 Highlight scarcity and encourage customers to order now by showing when the inventory is low for the visited product.
• 📖 While Supplies Last: How to Use Scarcity and Urgency to Increase Sales.

Product and category pages

• 📖 Ecommerce Product Pages: 6 Shopify Examples to Learn from.
• 📖 Maintain an FAQ on the product/collection pages to build trust, improve SEO, and save time on customer support.
• 📖 13 of the Best Product Page Examples We’ve Seen (and Why They Work).
• 📖 Why Your Store’s FAQ Page is More Important Than You Think.
• 📖 Common online store FAQs for your customers.
• 📖 What the FAQ? Do's and Don'ts of FAQ's.
• 📖 3 Ways to Create a Good (And SEO-friendly!) FAQ Page.
• 📖 23 Tactics to Create Urgency and Grow Your eCommerce Conversions.
• 📖 14 Bullet-Proof Techniques to Create Urgency on Ecommerce Product Pages.
• 📖 Evergreen Tactics To Increase Ecommerce Conversion Sales.
• 📖 How to Use Urgency and Scarcity to Increase Your Online Sales.

SEO

• 📖 For SEO, How Fast Is Fast Enough?.

Social medias

• 📖 Publish a Viral Twitter Thread Around Your Product Story. When Performing, Promote It with Twitter Ads.
• 📖 Take advantage of indirect advertising by encouraging your customers to unbox and review your product on social networks.

Upselling and cross-promotion

• 📖 Set up Buy-One-Get-One (BOGO) discounts to incentivize your customers to purchase a products or to empty your inventory.
• 📖 How To Turn Your Shopify Thank You Page Into An Opportunity For More Sales.
• 📖 Upsell customers on the thank you page with an upgraded version or by cross-selling complementary products.

Others

• 📖 Growth Hacking eCommerce: 18 Underrated Hacks To Convert More Visitors.

Marketing Tools

• ⚙️ Which apps does a Shopify store use?.
• ⚙️ BuiltWith.

Dropshipping

• 🚚 Oberlo.
• 🚚 Modalyst.
• 🚚 Thieve.

Customer Support for eCommerce

• 💬 Gorgias.
• 💬 Richpanel.
• 💬 Shopify Chat.

Shopify experts and agencies

• 🧠 Shopify Experts.
• 🧠 Shopify Plus Partners (Service).
• 🧠 Shopify Plus Partners (Technology).
• 🧠 We Make Websites.
• 🧠 Disco.
• 🧠 P3 Media.
• 🧠 Pixelcabin.
• 🧠 ShopPad.
• 🧠 Pixel Union.
• 🧠 Elkfox.

Great marketing blogs for eCommerces

• 📖 Sleeknote Blog.
• 📖 Bootstrapping eCommerce.
• 📖 Spently Blog.
• 📖 Volusion Blog.
• 📖 Gorgias Blog (focused on customer support).
• 📖 Ecommerce Tech.

YouTube channels

• 📺 Curious Themes - Shopify Experts.
• 📺 Jody Edgar - The Shopify Expert.
• 📺 EcommerceTech.

App and theme developers - Shopify partners

Communities and help

Official social networks

• 👥 Shopify Partners Facebook.
• 👥 Shopify Partners Twitter.
• 👥 Shopify Dev Team Twitter.
• 👥 Shopify UX Twitter.
• 👥 Shopify UX Medium.

Facebook groups

• 👥 Shopify Partners (Facebook Group).
• 👥 Shopify Partners India (Facebook Group).

Others

• 👥 Partnersmap.

Official resources

• 📖 Shopify Developers Changelog.
• 📖 Shopify Partner Academy.
• 📖 Shopify app requirements checklist.

Developer documentation

• 📖 Getting started.
• 📖 API versioning.
• 📖 API guides.
• 📖 API tutorials.
• 📖 REST admin API.
• 📖 GraphQL admin API.
• 📖 Storefront API.
• 📖 Embedded apps.
• 📖 Tools.

Development tools

• 📖 Shopify App CLI. (see demo here)
• 📖 Shopify Developer Tools.

Theme building

• 🖼 Shopify Polaris.
• 🖼 Shopify Theme Integration Tests.
• 🖼 Shopify Liquid cheat sheet.

Kit skills

• 🤖 Conversational experiences.