> For the complete documentation index, see [llms.txt](https://docs.tenten.co/awesome/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tenten.co/awesome/shopify/shopify-resources/readme-en.md).

# Awesome Shopify

> 👩‍🎓👨‍🎓 Must-read articles, videos and books for Shopify owners and app developers.

[![](https://raw.githubusercontent.com/growthbunker/awesome-shopify/master/images/shopify_banner.jpg)](https://www.facebook.com/groups/882441075470395/)

## Table of contents

* [Awesome Shopify](#awesome-shopify)
  * [Table of contents](#table-of-contents)
  * [Shopify Unite](#shopify-unite)
    * [Playlists](#playlists)
    * [Shopify Unite 2019 - Keynotes](#shopify-unite-2019---keynotes)
    * [Shopify Unite 2019 - Track Sessions](#shopify-unite-2019---track-sessions)
    * [Shopify Unite 2018 - Keynotes](#shopify-unite-2018---keynotes)
    * [Shopify Unite 2018 - Track Sessions](#shopify-unite-2018---track-sessions)
    * [Shopify Unite 2017 - Keynotes](#shopify-unite-2017---keynotes)
    * [Shopify Unite 2017 - Track Sessions](#shopify-unite-2017---track-sessions)
    * [Shopify Unite 2016 - Keynotes](#shopify-unite-2016---keynotes)
  * [Store owners and Shopify marketers](#store-owners-and-shopify-marketers)
    * [Types of store](#types-of-store)
    * [Communities and help](#communities-and-help)
    * [Official social networks](#official-social-networks)
      * [Main](#main)
      * [Facebook groups](#facebook-groups)
    * [Built by Shopify](#built-by-shopify)
      * [Products](#products)
      * [Free tools](#free-tools)
      * [Shopify Plus Features](#shopify-plus-features)
        * [Others](#others)
    * [Shopify apps](#shopify-apps)
      * [Useful tools](#useful-tools)
    * [Shopify themes](#shopify-themes)
      * [Marketplaces](#marketplaces)
      * [Useful tools](#useful-tools-1)
    * [Marketing resources](#marketing-resources)
      * [Advertising](#advertising)
        * [Google Ads (Search, Display, Gmail, Shopping, YouTube)](#google-ads--search--display--gmail--shopping--youtube-)
        * [Facebook Ads](#facebook-ads)
        * [Lookalike](#lookalike)
        * [Retargeting](#retargeting)
      * [Analytics and reports](#analytics-and-reports)
      * [Apps](#apps)
      * [Customer support](#customer-support)
      * [Emailing](#emailing)
      * [Pinterest](#pinterest)
      * [Product inventory](#product-inventory)
      * [Product and category pages](#product-and-category-pages)
      * [SEO](#seo)
      * [Social medias](#social-medias)
      * [Upselling and cross-promotion](#upselling-and-cross-promotion)
      * [Others](#others-1)
    * [Marketing Tools](#marketing-tools)
    * [Dropshipping](#dropshipping)
    * [Customer Support for eCommerce](#customer-support-for-ecommerce)
    * [Shopify experts and agencies](#shopify-experts-and-agencies)
    * [Great marketing blogs for eCommerces](#great-marketing-blogs-for-ecommerces)
    * [YouTube channels](#youtube-channels)
  * [App and theme developers - Shopify partners](#app-and-theme-developers---shopify-partners)
    * [Communities and help](#communities-and-help-1)
      * [Official social networks](#official-social-networks-1)
      * [Facebook groups](#facebook-groups-1)
      * [Others](#others-2)
    * [Official resources](#official-resources)
    * [Developer documentation](#developer-documentation)
    * [Development tools](#development-tools)
    * [Theme building](#theme-building)
    * [Kit skills](#kit-skills)

## Shopify Unite

Unite is Shopify’s annual partner and developer conference. This is where they share their accomplishments as a platform over the past year and plan the future of commerce. To find out more check out the [Unite website](https://unite.shopify.com/).

#### Playlists

* 📺 [Shopify Unite 2019: Keynotes](https://www.youtube.com/playlist?list=PLvQF73bM4-5XoGEPnerBbkIef1egtD1x9).
* 📺 [Shopify Unite 2019: Track Sessions](https://www.youtube.com/playlist?list=PLvQF73bM4-5UDT1U9aBOj5AiLxo0z1iDY).
* 📺 [Shopify Unite 2018](https://www.youtube.com/playlist?list=PLvQF73bM4-5Vxu_b8ofskvvRuitNOHnM_).
* 📺 [Shopify Unite 2017](https://www.youtube.com/playlist?list=PLvQF73bM4-5UVzb3UVLU-xCzXLZ2ZbRdV).

#### Shopify Unite 2019 - Keynotes

* 📺 [Online Store: Core — Cynthia Savard Saucier](https://www.youtube.com/watch?v=lpCC7LEzN6U).
* 📺 [Online Store: Advanced — David Mollenkamp](https://www.youtube.com/watch?v=BL6t9ebbVhI).
* 📺 [Shopify POS — Arpan Podduturi](https://www.youtube.com/watch?v=hA_LObIJeiQ).
* 📺 [Backoffice — Lynsey Thornton](https://www.youtube.com/watch?v=IZZmmoC87Vs).
* 📺 [Shopify Plus — Katie Cerar](https://www.youtube.com/watch?v=s-leL9XcdFM).
* 📺 [Developer products — Vanessa Lee](https://www.youtube.com/watch?v=pbZm4Afwpt0).
* 📺 [Shopify Fulfillment Network — Craig Miller](https://www.youtube.com/watch?v=YRRwW8fiHUY).
* 📺 [Closing Keynote: The Opportunity Ahead — Harley Finkelstein](https://www.youtube.com/watch?v=1HD4uGlS1SM).
* 📺 [AMA with Tobi Lütke](https://www.youtube.com/watch?v=spumKePGEiU).
* 📺 [An Insider's Look at the Technology That Powers Shopify — Jean-Michel Lemieux](https://youtube.com/watch?v=Th7XN__ltyc).
* 📺 [Closing Remarks — Atlee Clark](https://www.youtube.com/watch?v=QcfacP_rNkc).

#### Shopify Unite 2019 - Track Sessions

* 📺 [Introducing: A New Store Design Experience](https://www.youtube.com/watch?v=HlpOGQrRBPY).
* 📺 [How to Gain and Engage App Users Through Kit Skills](https://www.youtube.com/watch?v=3HxqnEAo14Q).
* 📺 [Building for a Global Audience](https://www.youtube.com/watch?v=L1S-MI7Jmvs).
* 📺 [Building for Large Merchants](https://www.youtube.com/watch?v=tqi0ojNmwNY).
* 📺 [Building Multilingual Apps](https://www.youtube.com/watch?v=s2OxalKxEig).
* 📺 [Wield More Control over Shipping](https://www.youtube.com/watch?v=sFkThKtXyoo).
* 📺 [Empowering Leading Brands Now and in the Future](https://www.youtube.com/watch?v=rvtaJYfBK-o).
* 📺 [Choosing GraphQL: APIs for the Future](https://www.youtube.com/watch?v=ezvp0eIiQoQ).
* 📺 [New Ways to Grow Your Business on the Shopify App Store](https://www.youtube.com/watch?v=TTnJo3tx1pU).
* 📺 [The Shopify Experts Marketplace](https://www.youtube.com/watch?v=IpNZhZqzvJM).
* 📺 [AMA With Shopify's Director of Partner Platform](https://www.youtube.com/watch?v=njXRsajzTm0).
* 📺 [Building Apps That Open Doors for Retail Merchants](https://www.youtube.com/watch?v=snq8M9eqWtU).
* 📺 [Discovering Apps Across Shopify](https://www.youtube.com/watch?v=l68v6UxH3Ms).
* 📺 [Making Good Apps Great](https://www.youtube.com/watch?v=tPjUCEy_IrY).
* 📺 [Automation as a Service: Leverage Shopify Flow to Grow Your Agency](https://www.youtube.com/watch?v=oglkzIGZNdU).
* 📺 [Better Buyer Relationships Through Order Editing](https://www.youtube.com/watch?v=KBnm0kWXvEg).
* 📺 [How to Close Your First 1000 Customers Based Solely on Data](https://www.youtube.com/watch?v=iR-Lr7xYWew).
* 📺 [How to Build an App in 15 Minutes](https://www.youtube.com/watch?v=gwp2rL_fdmY).
* 📺 [Building Integrations and Partnerships in the Shopify Ecosystem](https://www.youtube.com/watch?v=Upu72vtYEzU).
* 📺 [Integration Testing for Themes](https://www.youtube.com/watch?v=kRTma2CztxE).
* 📺 [Lessons Learned Building Apps for Shopify](https://www.youtube.com/watch?v=bkVGAJFmEIk).
* 📺 [Metafields: Today and Tomorrow](https://www.youtube.com/watch?v=tIKJfI1oR4Y).
* 📺 [Mobile First Is Dead — Long Live Mobile Only](https://www.youtube.com/watch?v=z5k3gni87Bw).
* 📺 [Setting and Executing Your Agency’s Strategy](https://www.youtube.com/watch?v=MgDUwqFg_Vg).
* 📺 [Storefront API and Vue.js: Leveling up Your Shopify Theme Development](https://www.youtube.com/watch?v=kJnec0sk2Ak).
* 📺 [Strategies for Building the Best Themes for Clients](https://www.youtube.com/watch?v=VGT-j61MwgU).
* 📺 [The Four Habits of Highly Effective Apps](https://www.youtube.com/watch?v=D79ey8MOzS8).
* 📺 [Create Value for Merchants with Better Discounting](https://www.youtube.com/watch?v=SZ3mf35AVdc).
* 📺 [Deconstructing the Monolith](https://www.youtube.com/watch?v=ISYKx8sa53g).
* 📺 [Improving Shopping Experiences with Video & 3D Merchandising](https://www.youtube.com/watch?v=JuqfvD-6vZY).
* 📺 [Managing Projects to Deliver Best-in-Class Service to Merchants](https://www.youtube.com/watch?v=qQ7FTkhhdmo).
* 📺 [Fulfillment APIs: Building a Stronger Foundation](https://www.youtube.com/watch?v=vutkRgggp6M).
* 📺 [Leveraging Shopify in Regulated Markets](https://www.youtube.com/watch?v=gauco9oQ5e8).
* 📺 [The Power of Unique Shopping Experiences](https://www.youtube.com/watch?v=mRMIrZ5BtY0).
* 📺 [New Opportunities for Checkout](https://www.youtube.com/watch?v=Ves4sdqRWkA).

#### Shopify Unite 2018 - Keynotes

* 📺 [CEO Tobi Lutke and Prime Minister Justin Trudeau Fireside Chat](https://www.youtube.com/watch?v=V15iFA347no).
* 📺 [More Voices // Tobi Lütke](https://www.youtube.com/watch?v=L9rpTw0nTRc).
* 📺 [Commerce and Retail // Satish Kanwar](https://www.youtube.com/watch?v=jl29jhnNsIs).
* 📺 [Own Your Time // Lynsey Thornton](https://www.youtube.com/watch?v=8DCbNC6Jn9E).
* 📺 [App and Partner Platform // Brandon Chu](https://www.youtube.com/watch?v=XiN3worMnCE).
* 📺 [Closing Keynote // Harley Finkelstein](https://www.youtube.com/watch?v=woLkoDmZ7hw).

#### Shopify Unite 2018 - Track Sessions

* 📺 [Building Scalable Apps](https://www.youtube.com/watch?v=2GC6mnBbe_o).
* 📺 [Navigating the Implications of GDPR and Building Trust With Merchants](https://www.youtube.com/watch?v=qjCmSVGudUY).
* 📺 [Building Apps with GraphQL](https://www.youtube.com/watch?v=bHSz1zwwSJQ).
* 📺 [Welcome to Track 1: Building](https://www.youtube.com/watch?v=h7HH_p5IP68).
* 📺 [Extending your apps into Shopify App Extensions](https://www.youtube.com/watch?v=WOuCapst4dI).
* 📺 [Building Marketing Apps for All Entrepreneurs](https://www.youtube.com/watch?v=UrUaRIWRSAg).
* 📺 [Architecture of a Shopify App](https://www.youtube.com/watch?v=aGNlgRysLqk).
* 📺 [Multi-Location Inventory: Unlocking New Opportunities](https://www.youtube.com/watch?v=k9f49DMlERc).
* 📺 [Boost Your App with Discounts](https://www.youtube.com/watch?v=MfzVq8PxAn4).
* 📺 [Increasing App Visibility and Lead Quality](https://www.youtube.com/watch?v=1m-BGO_IGqM).
* 📺 [Selling Shopify Plus](https://www.youtube.com/watch?v=EM_tfvLj73Y).
* 📺 [Creating Accessible Themes](https://www.youtube.com/watch?v=yuAY-XPLqCA).
* 📺 [Designing High Impact Teams for Scale](https://www.youtube.com/watch?v=uhF3yto3YWU).
* 📺 [Building Retail Partnerships](https://www.youtube.com/watch?v=7yytmAtsO64).
* 📺 [Scaling Support Systems](https://www.youtube.com/watch?v=S9Z79NENiXQ).
* 📺 [The Power of Community](https://www.youtube.com/watch?v=Y0DisCg89mg).
* 📺 [Growing your Customer Base](https://www.youtube.com/watch?v=6o5SyxfK4ts).
* 📺 [Project Management and Building Client Trust](https://www.youtube.com/watch?v=8g0ZtdN6LWw).

#### Shopify Unite 2017 - Keynotes

* 📺 [Take the Path That Leads to More Entrepreneurs // Tobi Lütke](https://www.youtube.com/watch?v=7alETpaffOQ).
* 📺 [Welcome to Shopify Unite // Harley Finkelstein](https://www.youtube.com/watch?v=nKKW9CN9-RY).
* 📺 [Insights on Shopify Merchants // Lynsey Thornton](https://www.youtube.com/watch?v=deYxue0W1n8).
* 📺 [Today: Shopify Merchants and Consumers // Satish Kanwar](https://www.youtube.com/watch?v=dvfJ2f6q8MY).
* 📺 [Solving Complex Problems, Simply // Christopher Lobay](https://www.youtube.com/watch?v=e_9JxUoX_Yc).
* 📺 [Shopify Platform and App Extensibility // Atlee Clark](https://www.youtube.com/watch?v=FX5dyxx_ueg).

#### Shopify Unite 2017 - Track Sessions

* 📺 [Powered by Shopify: Pop-Ups and Point of Sale](https://www.youtube.com/watch?v=IEuwN0cF4hA).
* 📺 [Mobile-First Apps](https://www.youtube.com/watch?v=81YvyAGVFJo).
* 📺 [Theme Development: New Tools, Better Liquid](https://www.youtube.com/watch?v=MDqDIIyxIcU).
* 📺 [Shopify Polaris: A Design System for Better Shopify App UX](https://www.youtube.com/watch?v=6jj19_T9uE8).
* 📺 [Building Storefronts Anywhere](https://www.youtube.com/watch?v=QuSPkX5CA0A).
* 📺 [Working Together to Win Plus Deals](https://www.youtube.com/watch?v=1Z4u_XBIZe0).
* 📺 [Designing the Best Support Solutions](https://www.youtube.com/watch?v=2CkA_0iTgE8).
* 📺 [Shopify Plus: A Year in Review](https://www.youtube.com/watch?v=taRXW22dGlw).
* 📺 [Building Powerful Marketing Apps](https://www.youtube.com/watch?v=T80O2hjuubk).
* 📺 [Building Integrated and Flexible Sales Channel Apps](https://www.youtube.com/watch?v=i3oqifThCOI).
* 📺 [Designing Ecommerce for Who Your Customers Want to Be](https://www.youtube.com/watch?v=DPvdw864xR8).
* 📺 [Opportunities for Your Next Shopify App](https://www.youtube.com/watch?v=ZcbYkVzVitk).
* 📺 [How to Effectively Scope Shopify Projects: Partner Panel](https://www.youtube.com/watch?v=8l0tbz3qDvM).
* 📺 [Reducing Commerce Complexity](https://www.youtube.com/watch?v=KZFq_UDBkus).
* 📺 [An AMA with Shopify’s Tobi Lütke](https://www.youtube.com/watch?v=wrZiOxw0wXE).
* 📺 [Examining Shopify Plus Merchant Personas](https://www.youtube.com/watch?v=5Khry652qdw).
* 📺 [Native Mobile Apps](https://www.youtube.com/watch?v=h8tNhZ0kmi0).
* 📺 [Wholesale as a Channel for Growth](https://www.youtube.com/watch?v=AmNc_My43w8).
* 📺 [Building Custom Commerce Experiences](https://www.youtube.com/watch?v=m7icJE2AGNU).
* 📺 [Redefining Discounts](https://www.youtube.com/watch?v=mtZ1qqVIo-o).
* 📺 [Stories of Success: Merchant Panel](https://www.youtube.com/watch?v=cKvtXecgkOw).
* 📺 [The Shopify Plus Partner Program](https://www.youtube.com/watch?v=Uta3qatphqo).
* 📺 [Product Management Fundamentals from Ideation to Launch: Partner Panel](https://www.youtube.com/watch?v=JAs4IK4li4I).
* 📺 [Marketing Your Shopify App in The Shopify App Store](https://www.youtube.com/watch?v=CHNl3raMffc).
* 📺 [Building and Growing an Engaged Community: Partner Panel](https://www.youtube.com/watch?v=-NHIWQb8v8s).
* 📺 [Building Your Shopify App Backend for High-Volume Merchants](https://www.youtube.com/watch?v=nzKwosYpn4w).
* 📺 [Powered By Shopify: Popups and Point Of Sale](https://www.youtube.com/watch?v=CiOiwSwpORY).
* 📺 [How Your Agency Can Maximize Marketing With Any Budget: Partner Panel](https://www.youtube.com/watch?v=cvafwl7Ylt8).
* 📺 [Shopify App Support & Building Merchant Loyalty: Partner Panel](https://www.youtube.com/watch?v=mOjg-ffcIKo).
* 📺 [Scaling the Shopify Partner Ecosystem](https://www.youtube.com/watch?v=OkyX9Z7fIEk).
* 📺 [Building Shopify Apps for Shopify Plus Merchants](https://www.youtube.com/watch?v=_PssBPmOkQc).
* 📺 [Trends in Media and Retail: Interview with Ben Kaufman of BuzzFeed](https://www.youtube.com/watch?v=Da7S2NMJvgg).
* 📺 [Working with Shopify Plus Clients: Advice from Shopify Plus Partners](https://www.youtube.com/watch?v=JzhsXvbVQEk).

#### Shopify Unite 2016 - Keynotes

* 📺 [Using the Online Store Editor](https://www.youtube.com/watch?v=scXePsSa-Jc).
* 📺 [Theme Accessibility](https://www.youtube.com/watch?v=gyFbrIp_Flw).
* 📺 [Post-Order Opportunities](https://www.youtube.com/watch?v=OgJoYsb3AKw).
* 📺 [Using the JavaScript Buy SDK](https://www.youtube.com/watch?v=_YX_zG5PnqI).
* 📺 [Exceptional Ecommerce Design](https://www.youtube.com/watch?v=EYndg79qOlo).
* 📺 [New API's for your next Shopify App](https://www.youtube.com/watch?v=5AxGgrTmDUI).
* 📺 [Understanding the Mind of a Shopify Merchant](https://www.youtube.com/watch?v=xv7P-w1h-cE).
* 📺 [The Power of Webhooks](https://www.youtube.com/watch?v=uYueG-MsMRk).
* 📺 [Making Money from your Shopify App](https://www.youtube.com/watch?v=IbXczdhAB_s).
* 📺 [Building a Sales Channel](https://www.youtube.com/watch?v=b07xUMf_CV0).
* 📺 [How to Succeed on the App Store](https://www.youtube.com/watch?v=lzy69ByiTS4).
* 📺 [Best Practices for Building Shopify Themes](https://www.youtube.com/watch?v=pwOhcVO6M3M).

## Store owners and Shopify marketers

### Types of store

* 🛍 [Shopify Basic, Normal and Advanced](https://www.shopify.com/pricing).
* 🛍 [Shopify Plus](https://www.shopify.com/plus).
* 🛍 [Shopify Lite](https://www.shopify.com/lite).
* 📖 [Shopify vs Shopify Plus: Which Version is Right for You?](https://gorgias.io/blog/shopify-vs-shopify-plus)

### Communities and help

### Official social networks

* 👥 [Shopify Blog](https://www.shopify.com/blog).
* 👥 [Shopify Youtube](https://www.youtube.com/user/shopify).
* 👥 [Shopify Instagram](https://www.instagram.com/shopify).
* 👥 [Shopify Linkedin](https://www.linkedin.com/company/shopify).
* 👥 [Shopify Twitter](https://twitter.com/Shopify).
* 👥 [Shopify Plus Twitter](https://twitter.com/shopifyplus).
* 👥 [Shopify Support Twitter](https://twitter.com/shopifysupport).
* 👥 [Shopify Snapchat](https://www.snapchat.com/add/shopify).
* 👥 [Shopify Pinterest](https://www.pinterest.com/shopify).
* 👥 [Shopify Status](https://status.shopify.com/).

#### Main

* 👥 [Shopify subreddit](https://www.reddit.com/r/shopify/).
* 👥 [Shopify Meetups](https://meetups.shopify.com/).
* 👥 [Shopify forums](https://community.shopify.com/).

#### Facebook groups

* 👥 [Growth Bunker Shopify VIP](https://www.facebook.com/groups/882441075470395).

### Built by Shopify

#### Products

* 🚀 [Shopify Fulfillment Network](https://www.shopify.com/fulfillment).
* 🚀 [Shopify Shipping](https://www.shopify.com/shipping).
* 🚀 [Shopify POS](https://www.shopify.com/pos) on [Shopify Hardware](https://hardware.shopify.com/).
* 🚀 [Shopify Payments](https://www.shopify.com/payments).
* 🚀 [Shopify Buy Button](https://www.shopify.com/buy-button).
* 🚀 [Shopify Sales Channels](https://www.shopify.com/channels).
* 🚀 [Shopify Storefront](https://www.shopify.com/custom-storefront-tools).
* 🚀 [Shopify Oberlo](https://www.shopify.com/oberlo).
* 🚀 [Shopify Ping](https://www.shopify.com/ping).
* 🚀 [Shopify Kit](https://www.shopify.com/kit).

#### Apps

* 📦 [Advanced Cash on Delivery](https://apps.shopify.com/advanced-cash-on-delivery): Control how buyers use COD on your store (India only).
* 📦 [Amazon channel](https://apps.shopify.com/amazon): Sell on Amazon by listing your products and managing orders.
* 📦 [Apple Business Chat](https://apps.shopify.com/apple-business-chat): Let customers contact you directly in Apple’s Messages app.
* 📦 [Buy Button channel](https://apps.shopify.com/buy-button): Sell your products on any website or blog.
* 📦 [Digital Downloads](https://apps.shopify.com/digital-downloads): Sell digital products in your store.
* 📦 [Fraud Filter](https://apps.shopify.com/fraud-filter): Create custom filters to help you prevent fraud.
* 📦 [Facebook Marketing](https://apps.shopify.com/facebook-marketing): Promote products to the right audience on Facebook.
* 📦 [Facebook Shop channel](https://apps.shopify.com/facebook-store): Sell on Facebook from the Shop section of your Facebook Page.
* 📦 [Geolocation](https://apps.shopify.com/geolocation): Boost global sales with language and currency recommendations.
* 📦 [Google Shopping](https://apps.shopify.com/google-shopping): Show products to interested customers across Google's Network.
* 📦 [Instagram channel](https://apps.shopify.com/instagram): Sell on Instagram by tagging products in your posts & stories.
* 📦 [Kit](https://apps.shopify.com/kit): Run better Facebook ads.
* 📦 [Launchpad](https://apps.shopify.com/launchpad): Schedule and monitor sales, releases, and content changes.
* 📦 [Messenger channel](https://apps.shopify.com/messenger): Sell products and provide customer support from Messenger.
* 📦 [Oberlo ‑ Dropshipping App](https://apps.shopify.com/oberlo): Find products to sell on Shopify.
* 📦 [Order Printer](https://apps.shopify.com/order-printer): Print invoices, labels, receipts, packing slips, and more.
* 📦 [Point of Sale](https://apps.shopify.com/shopify-pos): Sell anywhere. Accept any payment. Grow your business.
* 📦 [Product Reviews](https://apps.shopify.com/product-reviews): The simplest way to share your customers' experiences.
* 📦 [Retail Barcode Labels](https://apps.shopify.com/retail-barcode-labels): Create and print barcode labels for your products.
* 📦 [Return Magic](https://apps.shopify.com/returnmagic): Top-rated return solution. Make your returns magical!
* 📦 [Script Editor](https://apps.shopify.com/script-editor): Create personalized checkout experiences & powerful promotion.
* 📦 [Shopcodes](https://apps.shopify.com/shopcodes): Market products and link to checkout with Shopify QR codes.
* 📦 [Shopify Chat](https://apps.shopify.com/chat): Chat live with store visitors. Turn visitors into customers.
* 📦 [Shopify Flow](https://apps.shopify.com/flow): Turn tasks into automations so you can get back to business.
* 📦 [Stocky](https://apps.shopify.com/stocky): Inventory Management, Purchase Orders, Stocktakes, and More.
* 📦 [Transporter](https://apps.shopify.com/transporter): The fastest and easiest way to switch to Shopify Plus.

#### Free tools

* ⚙️ [Free tools directory](https://www.shopify.com/tools).
* ⚙️ [Logo maker (Hatchful)](https://hatchful.shopify.com).
* ⚙️ [Business name generator](https://www.shopify.com/tools/business-name-generator).
* ⚙️ [Slogan maker](https://www.shopify.com/tools/slogan-maker).
* ⚙️ [Pay stub generator](https://www.shopify.com/tools/pay-stub-generator).
* ⚙️ [QR code generator](https://www.shopify.com/pos/qr-code-generator).
* ⚙️ [Terms and conditions generator](https://www.shopify.com/tools/policy-generator/terms-and-conditions).
* ⚙️ [Privacy policy generator](https://www.shopify.com/tools/policy-generator).
* ⚙️ [Business card maker](https://www.shopify.com/tools/business-card-maker).
* ⚙️ [Gift certificate template](https://www.shopify.com/tools/gift-certificate-template).
* ⚙️ [Invoice generator](https://www.shopify.com/pos/invoice-generator).
* ⚙️ [Purchase order template](https://www.shopify.com/tools/purchase-order-template).
* ⚙️ [Shipping label template](https://www.shopify.com/tools/shipping-label-template).
* ⚙️ [Return policy generator](https://www.shopify.com/tools/policy-generator/refund).
* ⚙️ [Bill of lading form](https://www.shopify.com/tools/bill-of-lading).
* ⚙️ [Barcode generator](https://www.shopify.com/tools/barcode-generator).
* ⚙️ [Image resizer](https://www.shopify.com/tools/image-resizer).
* ⚙️ [Business loan calculator](https://www.shopify.com/tools/business-loan-calculator).
* ⚙️ [CPM calculator](https://www.shopify.com/tools/cpm-calculator).
* ⚙️ [Profit margin calculator](https://www.shopify.com/tools/profit-margin-calculator).

#### Shopify Plus Features

* 🌟 [Shopify Flow](https://www.shopify.com/plus/solutions/ecommerce-automation).
* 🌟 [Shopify Launchpad](https://www.shopify.com/plus/solutions/ecommerce-campaigns-flash-sale-automation).

**Others**

* 💰 [Exchange Marketplace](https://exchangemarketplace.com/).

### Shopify apps

#### Useful tools

* ⚙️ [Huntify](https://www.huntify.io/): a leaderboard of new Shopify Apps where each day app developers will submit their apps to the community for everyone to vote on.

### Shopify themes

#### Marketplaces

* 🎨 [Shopify Themes Marketplace](https://themes.shopify.com/).
* 🎨 [Themeforest Shopify (Envato Market)](https://themeforest.net/category/ecommerce/shopify).
* 🎨 [Creative Market Shopify](https://creativemarket.com/themes/shopify).

#### Useful tools

* ⚙️ [WhatStoreTheme](https://whatstoretheme.com/): Get to know what shopify theme an online store is using.

### Marketing resources

#### Advertising

**Google Ads (Search, Display, Gmail, Shopping, YouTube)**

* 📖 [4 Advanced AdWords Audience Targeting Tactics](https://www.searchenginejournal.com/advanced-adwords-audience-targeting-tactics/232711/).
* 📖 [Target or Retarget Potential Customers on Gmail Ads. Analyse Your Cost per Conversion and Retarget on Desktop for Better Profitability](https://www.growthbunker.com/experiments/details/2).
* 📖 [Automatically sync your Shopify products with Google Shopping and advertise them across Google's Network](https://www.growthbunker.com/experiments/details/8).

**Facebook Ads**

* 📖 [The top 9+4 Custom Audiences with really high ROI](https://newsfeed.org/top-9-4-custom-audiences-with-really-high-roi/).

**Lookalike**

* 📖 [Advertise some products to audiences who are similar to the current customers or a specific segment of people](https://www.growthbunker.com/experiments/details/12).
* 📖 [7 eCommerce Lookalike Audiences That Are Worth Testing](https://blog.ladder.io/ecommerce-lookalike-audiences/).
* 📖 [The $1,500 Facebook Audience Experiment: 1% vs. 5% vs. 10% Lookalike](https://adespresso.com/blog/adespresso-experiment-facebook-lookalike-audience/).
* 📖 [Quick Guide to Facebook Value-Based Lookalike Audiences](https://blog.adstage.io/2017/06/29/facebook-value-based-lookalike-audiences).
* 📖 [Advertisers seeing dwindling results with Facebook's 1% Lookalike Audiences](https://marketingland.com/advertisers-seeing-dwindling-results-with-facebooks-1-lookalike-audiences-261045).
* 📖 [Facebook Ads: Create a Value-Based Lookalike Audience](https://www.jonloomer.com/2017/06/01/facebook-ads-value-based-lookalike-audience/).
* 📖 [About similar audiences on the Display Network](https://support.google.com/google-ads/answer/2676774?hl=en).
* 📖 [7 Things You Need to Know About LinkedIn Lookalike Audiences](https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2019/7-things-you-need-to-know-about-linkedin-lookalike-audiences).

**Retargeting**

* 📖 [Retarget your visitors with authentic review videos that demo the products they browsed (but did not buy)](https://www.growthbunker.com/experiments/details/10).
* 📖 [35 Retargeting Campaigns You’ve Never Heard Of Before](https://klientboost.com/retargeting/retargeting/).
* 📖 [Retargeting campaigns: 25 tips from marketing experts](https://blog.rebrandly.com/retargeting-campaigns/).

#### Analytics and reports

* 📖 [6 Types of Inventory and Sales Reports to Use in Your Retail Store](https://www.vendhq.com/blog/retail-inventory-sales-reports/).

#### Apps

* 📖 [Best 14 Free Shopify Apps You Need to Install](https://www.oberlo.com/blog/top-14-free-shopify-apps-need-install).
* 📖 [Best shopify apps to increase sales for Black Friday](https://gorgias.io/blog/best-shopify-apps-increase-sales).
* 📖 [20 Best Shopify Apps to Boost Your Shopify Store Performance](https://gorgias.io/blog/best-shopify-apps).

#### Customer support

* 📖 [5 Reasons Why Live Chat is Important for Your Business Website](https://www.liveagent.com/blog/5-reasons-why-live-chat-is-important-for-your-business-website/).

#### Emailing

* 📖 [Ecommerce Email Marketing Statistics 2018 \[Infographic\]](https://www.omnisend.com/blog/ecommerce-email-marketing-statistics-infographic/).

#### Pinterest

* 📺 [Pinterest Conversion Tag Setup for your Shopify Store](https://www.youtube.com/watch?v=3Nrwab18E48).
* 📺 [Setup Pinterest Rich Pins for your Shopify Store](https://www.youtube.com/watch?v=2OhYBx2x3Ng).

#### Product inventory

* 📖 [9 Tips to Manage Out-of-stock Inventory](https://www.practicalecommerce.com/9-tips-manage-stock-inventory).
* 📖 [Highlight scarcity and encourage customers to order now by showing when the inventory is low for the visited product](https://www.growthbunker.com/experiments/details/14).
* 📖 [While Supplies Last: How to Use Scarcity and Urgency to Increase Sales](https://www.shopify.in/blog/using-scarcity-urgency-increase-sales).

#### Product and category pages

* 📖 [Ecommerce Product Pages: 6 Shopify Examples to Learn from](https://www.oberlo.com/ebooks/powerful-product-pages/best-product-pages).
* 📖 [Maintain an FAQ on the product/collection pages to build trust, improve SEO, and save time on customer support](https://www.growthbunker.com/experiments/details/13).
* 📖 [13 of the Best Product Page Examples We’ve Seen (and Why They Work)](https://sleeknote.com/blog/product-page-examples).
* 📖 [Why Your Store’s FAQ Page is More Important Than You Think](https://woocommerce.com/posts/faq-page-design/).
* 📖 [Common online store FAQs for your customers](https://ozcartecommerce.com/ecommerce/common-online-store-faqs-for-your-customers).
* 📖 [What the FAQ? Do's and Don'ts of FAQ's](https://www.userlike.com/en/blog/what-the-faq-dos-and-donts-of-faqs).
* 📖 [3 Ways to Create a Good (And SEO-friendly!) FAQ Page](https://www.volusion.com/blog/create-seo-friendly-faq-page/).
* 📖 [23 Tactics to Create Urgency and Grow Your eCommerce Conversions](https://www.coredna.com/blogs/how-to-create-urgency-in-ecommerce).
* 📖 [14 Bullet-Proof Techniques to Create Urgency on Ecommerce Product Pages](https://www.growcode.com/blog/create-urgency-ecommerce-product-pages/).
* 📖 [Evergreen Tactics To Increase Ecommerce Conversion Sales](https://vwo.com/blog/increase-ecommerce-conversion-sales/).
* 📖 [How to Use Urgency and Scarcity to Increase Your Online Sales](https://beeketing.com/blog/use-urgency-scarcity-to-increase-online-sales/).

#### SEO

* 📖 [For SEO, How Fast Is Fast Enough?](https://www.practicalecommerce.com/for-seo-how-fast-is-fast-enough).

#### Social medias

* 📖 [Publish a Viral Twitter Thread Around Your Product Story. When Performing, Promote It with Twitter Ads](https://www.growthbunker.com/experiments/details/3).
* 📖 [Take advantage of indirect advertising by encouraging your customers to unbox and review your product on social networks](https://www.growthbunker.com/experiments/details/7).

#### Upselling and cross-promotion

* 📖 [Set up Buy-One-Get-One (BOGO) discounts to incentivize your customers to purchase a products or to empty your inventory](https://www.growthbunker.com/experiments/details/9).
* 📖 [How To Turn Your Shopify Thank You Page Into An Opportunity For More Sales](https://spently.com/blog/how-to-turn-your-shopify-thank-you-page-into-an-opportunity-for-more-sales).
* 📖 [Upsell customers on the thank you page with an upgraded version or by cross-selling complementary products](https://www.growthbunker.com/experiments/details/11).

#### Others

* 📖 [Growth Hacking eCommerce: 18 Underrated Hacks To Convert More Visitors](https://www.coredna.com/blogs/ecommerce-growth-hacks).

### Marketing Tools

* ⚙️ [Which apps does a Shopify store use?](https://whichshopifyapps.com/#!/).
* ⚙️ [BuiltWith](https://builtwith.com/).

### Dropshipping

* 🚚 [Oberlo](https://www.oberlo.com/).
* 🚚 [Modalyst](https://modalyst.co/).
* 🚚 [Thieve](https://thieve.co).

### Customer Support for eCommerce

* 💬 [Gorgias](https://gorgias.io/).
* 💬 [Richpanel](https://richpanel.com/).
* 💬 [Shopify Chat](https://apps.shopify.com/chat).

### Shopify experts and agencies

* 🧠 [Shopify Experts](https://experts.shopify.com/).
* 🧠 [Shopify Plus Partners (Service)](https://www.shopify.com/plus/partners/service).
* 🧠 [Shopify Plus Partners (Technology)](https://www.shopify.com/plus/partners/technology).
* 🧠 [We Make Websites](https://wemakewebsites.com/).
* 🧠 [Disco](https://www.discolabs.com/).
* 🧠 [P3 Media](https://pthreemedia.com/).
* 🧠 [Pixelcabin](https://pixelcabin.io/).
* 🧠 [ShopPad](https://www.theshoppad.com/).
* 🧠 [Pixel Union](https://pixelunion.agency/).
* 🧠 [Elkfox](https://elkfox.com/).

### Great marketing blogs for eCommerces

* 📖 [Sleeknote Blog](https://sleeknote.com/blog).
* 📖 [Bootstrapping eCommerce](https://bootstrappingecommerce.com/).
* 📖 [Spently Blog](https://spently.com/blog).
* 📖 [Volusion Blog](https://www.volusion.com/blog/).
* 📖 [Gorgias Blog (focused on customer support)](https://gorgias.io/blog).
* 📖 [Ecommerce Tech](https://ecommercetech.io/).

### YouTube channels

* 📺 [Curious Themes - Shopify Experts](https://www.youtube.com/channel/UCztm-DxaKV1EpXSVxlVvbeg/videos).
* 📺 [Jody Edgar - The Shopify Expert](https://www.youtube.com/user/howtoshopify/videos).
* 📺 [EcommerceTech](https://www.youtube.com/channel/UCGKhbXblT3eX6V4-vVqQVnw/videos).

## App and theme developers - Shopify partners

### Communities and help

#### Official social networks

* 👥 [Shopify Partners Facebook](https://www.facebook.com/shopifypartners).
* 👥 [Shopify Partners Twitter](https://twitter.com/ShopifyPartners).
* 👥 [Shopify Dev Team Twitter](https://twitter.com/ShopifyDevs).
* 👥 [Shopify UX Twitter](https://twitter.com/shopifyux).
* 👥 [Shopify UX Medium](https://ux.shopify.com/).

#### Facebook groups

* 👥 [Shopify Partners (Facebook Group)](https://www.facebook.com/groups/241826302971328).
* 👥 [Shopify Partners India (Facebook Group)](https://www.facebook.com/groups/1881790712089368).

#### Others

* 👥 [Partnersmap](https://partnermaps.io/).

### Official resources

* 📖 [Shopify Developers Changelog](https://developers.shopify.com/changelog).
* 📖 [Shopify Partner Academy](https://partner-training.shopify.com/my_courses).
* 📖 [Shopify app requirements checklist](https://help.shopify.com/en/api/app-store/listing-in-the-app-store/app-requirements).

### Developer documentation

* 📖 [Getting started](https://help.shopify.com/en/api/getting-started).
* 📖 [API versioning](https://help.shopify.com/en/api/versioning).
* 📖 [API guides](https://help.shopify.com/en/api/guides).
* 📖 [API tutorials](https://help.shopify.com/en/api/tutorials).
* 📖 [REST admin API](https://help.shopify.com/en/api/reference).
* 📖 [GraphQL admin API](https://help.shopify.com/en/api/graphql-admin-api).
* 📖 [Storefront API](https://help.shopify.com/en/api/storefront-api).
* 📖 [Embedded apps](https://help.shopify.com/en/api/embedded-apps).
* 📖 [Tools](https://help.shopify.com/en/api/tools).

### Development tools

* 📖 [Shopify App CLI](https://github.com/Shopify/shopify-app-cli/). ([see demo here](https://www.youtube.com/watch?v=gwp2rL_fdmY))
* 📖 [Shopify Developer Tools](https://help.shopify.com/en/api/tools/developer-tools).

### Theme building

* 🖼 [Shopify Polaris](https://polaris.shopify.com/).
* 🖼 [Shopify Theme Integration Tests](https://github.com/pixelcabin/shopify_theme_integration_tests).
* 🖼 [Shopify Liquid cheat sheet](https://www.shopify.com/partners/shopify-cheat-sheet).

### Kit skills

* 🤖 [Conversational experiences](https://polaris.shopify.com/patterns-and-guides/conversational-experiences).


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