# Awesome Marketing

[Awesome 行銷書籤 (GitHub)](https://university.tenten.co/t/awesome-github/1170)

為行銷人員精心挑選的資源的活文檔（或者，我為太多的東西添加了書籤，以至於忘記了它們在哪個文件夾中）。 我還有另一個[很棒的開發者行銷](https://github.com/ronakganatra/awesome-developer-marketing)資源列表。

為什麼我要把我的書籤變成公共倉庫？在線行銷相關內容的問題在於，它 99% 都是胡說八道。我嘗試大量閱讀並節省資源。所以我想我不妨把它公之於眾，這樣你就可以節省一些時間來尋找值得閱讀的東西。

![真棒行銷](https://media.giphy.com/media/E47JKwZnxvHuPjPkn1/giphy.gif)

**博客和網站（個人或公司）**

* [增長供應](https://growthsupply.com/)- Ali Mese 關於初創公司和增長的精彩文章
* [Kevin Indig](https://www.kevin-indig.com/) - 關於 SEO、內容和策略的 No-BS 長篇閱讀 (⭐)
* [Brian Balfour](https://brianbalfour.com/) - 關於增長和行銷的長篇閱讀
* [HubSoda](https://hubsoda.com/) - 專注於新創 SaaS 的行銷公司，提供獨特的 SEO 服務
* [十六家企業](https://sixteenventures.com/)- 銷售加速和增長行銷職位
* [Tenten.Marketing 行銷](https://tenten.marketing/) - 台北行銷公司/ HubSpot 中文代理商
* [Andrew Chen](https://andrewchen.co/) - Long 閱讀增長和業務 (⭐)
* [成長駭客社群 (台灣/ 香港)](https://hypergrowths.com/)- Ali Mese 關於初創公司和增長的精彩文章
* [更好的行銷](https://medium.com/better-marketing)

**圖書**

* [一切都搞砸了：馬克曼森的一本關於希望的書](https://www.amazon.com/Untitled-Mark-Manson/dp/0062888439)(⭐)
* [傳染性：為什麼事情會流行喬納·伯傑（Jonah Berger）](https://jonahberger.com/books/contagious/)
* [每個人都在寫：你的創作指南，安·漢德利 (Ann Handley)](https://annhandley.com/everybodywrites/)
* [Seth Godin 的許可行銷](https://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers/dp/0684856360)
* [四月鄧福德顯然很棒](https://www.amazon.de/-/en/gp/product/B07PPW5V9C/)
* [上癮：如何構建習慣形成產品 Nir ​​Eyal](https://www.nirandfar.com/hooked/)
* [Buyology：關於我們為什麼購買的真相和謊言 Martin Lindstrom](https://www.amazon.com/Buyology-Truth-Lies-About-Why/dp/0385523890)
* [Purple Cow：通過卓越改變您的業務 by Seth Godin](https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170)
* [擁抱你的仇恨者：如何接受投訴並留住你的客戶 Jay Bear](https://www.amazon.com/Hug-Your-Haters-Complaints-Customers-ebook/dp/B00Z8VTP5M)
* [Seth Godin 的所有行銷人員都是騙子](https://www.amazon.com/All-Marketers-are-Liars-Works/dp/1591845335)
* [原件：不墨守成規的人如何改變世界，亞當·格蘭特](https://www.amazon.com/Originals-How-Non-Conformists-Move-World/dp/014312885X)
* [金斯科特的激進坦率](https://www.amazon.de/-/en/gp/product/1529038340/ref=ppx_od_dt_b_asin_title_s00?ie=UTF8\&psc=1)
* [卡爾紐波特的深度工作](https://www.amazon.de/-/en/gp/product/0349411905/ref=ppx_od_dt_b_asin_title_s00?ie=UTF8\&psc=1)
* [本質主義：Greg McKeown 對少的有紀律的追求](https://www.amazon.de/-/en/gp/product/0753555166)(⭐)
* [唐納德·米勒打造故事品牌](https://www.amazon.de/-/en/gp/product/1400201837/ref=ppx_yo_dt_b_asin_title_o09_s01?ie=UTF8\&psc=1)
* [太好了，他們不能無視你 作者 Cal Newport](https://www.amazon.de/-/en/gp/product/0349415862/ref=ppx_od_dt_b_asin_title_s01?ie=UTF8\&psc=1)
* [丹尼爾·卡尼曼的《思考，快與慢》](https://www.amazon.de/-/en/gp/product/0141033576/ref=ppx_od_dt_b_asin_title_s01?ie=UTF8\&psc=1)
* [韋斯·布什的產品引領增長](https://productled.com/book/)
* [跨越鴻溝：向主流客戶行銷和銷售高科技產品 作者：Geoffrey A. Moore](https://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0887307175/ref=sr_1_1)
* [點擊刷新：重新發現微軟的靈魂並為每個人想像一個更美好的未來的探索，作者 Satya Nadella](https://www.amazon.com/Hit-Refresh-Rediscover-Microsofts-Everyone-ebook/dp/B01HOT5SQA) (⭐)

**實例探究**

* [WhatsApp，反行銷增長現象](https://community.growthhackers.com/posts/whatsapp-the-anti-marketing-growth-phenomenon)
* [Duolingo，集市的對立面](https://nibnalin.me/dust-nib/duolingo-the-antithesis-to-the-bazaar.html)
* [Zapier 增長至 3500 萬美元 ARR 背後的 SEO 驅動的用戶獲取](https://www.reforge.com/brief/the-seo-driven-user-acquisition-behind-zapier-s-growth-to-35m-arr#mRAkHHpXXWEKLo3aqVW-MQ)
* [從 PPC 到 IPO：Snowflake 是如何做到的](https://foundationinc.co/lab/snowflake-ipo)
* [Notion 如何通過社區和模板建立一個 2B 美元的 SaaS 初創公司](https://foundationinc.co/lab/notion-strategy)
* [微軟如何擊敗 Slack](https://www.platformer.news/p/how-microsoft-crushed-slack)
* [漢堡王如何使用 FIFA 20 將一支小型足球隊變成超級巨星](https://bettermarketing.pub/how-burger-king-used-fifa-20-to-turn-a-tiny-soccer-team-into-superstars-6b97cef4fc8e)
* [Fractl 如何在一年內為 Porch.com 贏得 931 個獨特域名的鏈接](http://www.frac.tl/work/content-marketing-case-studies/porch/)
* [Airtable 的長尾 SEO 策略如何幫助建​​立他們的護城河](https://foundationinc.co/lab/long-tail-seo-strategy/)(⭐)
* [Grubhub 的鏈接建設策略](https://marketingexamples.com/seo/grubhub-link-building)

**內容行銷**

* [凱文·英迪格 (Kevin Indig) 的 2020 年綜述](https://airtable.com/shrSZRDaZ6VcPZSR7/tblO6IGBOmYbuH9FL?backgroundColor=yellow\&viewControls=on)- 從 2020 年起包含 225 個書籤的 Airtable
* [Morning Brew 的推薦計劃如何吸引 150 萬訂閱者](https://medium.com/the-mission/how-morning-brews-referral-program-built-an-audience-of-1-5-million-subscribers-3315482c1aa5)
* [內容驅動增長](https://www.lennysnewsletter.com/p/content-driven-growth-strategy)- Lenny 的時事通訊中關於內容驅動增長的精彩文章，重點關注 Hubspot、aHrefs、Intercom 和 Slidebean (⭐)
* [獲取渠道機會](https://www.indiehackers.com/post/acquisition-channel-opportunities-content-marketing-google-sheets-fake-reviews-0371eb1356)
* [“幻影內容”是您公司博客沒有產生潛在客戶的原因](https://growandconvert.com/content-marketing/mirage-content/)
* [分析了 1 億篇帖子：您需要什麼才能寫出最佳標題](https://buzzsumo.com/resources/hundred-million-best-headlines-study/view/)
* [視覺層次結構：行銷人員 2021 年優化指南](https://unbounce.com/landing-pages/visual-hierarchy/)
* [知道何時使用“如何”和“為什麼”內容](https://www.linkedin.com/pulse/how-versus-why-content-customer-success-shareil-nariman/)
* [不良內容的四種力量](https://www.animalz.co/blog/bad-content/)
* [創始團隊的內容行銷](https://www.notion.so/Content-marketing-for-founding-teams-fd1c96b0ef9840b29088b5385603ff12)
* [優秀文案寫作的17個技巧](https://marketingexamples.com/copywriting/tips)

**客戶關係管理**

* [真正好的電子郵件](https://reallygoodemails.com/)- 每個電子郵件用例的電子郵件靈感

**設計靈感**

* [銅客戶關係管理](https://www.copper.com/)
* [莫莉支付](https://www.mollie.com/en)
* [堆客戶關係管理](https://heap.io/)
* [我看](https://miro.com/)
* [織機](https://loom.com/)
* [任務](https://taskade.com/)
* [週一](https://monday.com/)
* [Kong](https://konghq.com/)
* [元數據](https://metadata.io/)
* [GraphCMS（無恥插件）](https://graphcms.com/)
* [分割](https://segment.com/)
* [特維利奧](https://twilio.com/)
* [阿爾戈利亞](https://algolia.com/)
* [滴](https://drip.com/)
* [卡賈比](https://kajabi.com/)
* [證明](https://useproof.com/)
* [買](https://keap.com/)
* [郵遞員](https://mailchimp.com/)
* [愛娃實驗室](https://aivalabs.com/)
* [陸地機器人](https://landbot.io/)
* [動態收益](https://www.dynamicyield.com/)
* [瀝青](https://pitch.com/)
* [8Base](https://www.8base.com/)

**通訊**

* [Julian Shapiro 的增長通訊](https://www.demandcurve.com/newsletter)(⭐)
* [Hitenism by Hiten Shah](https://hitenism.com/) ()
* [Kevin Indig 的成長備忘錄](https://www.kevin-indig.com/)
* [Corey Haines 的行銷周刊](https://app.mailbrew.com/coreyhainesco/marketing-weekly-WV3pZMdwsL29)

**績效行銷與優化**

* [請不要進行 A/B 測試](https://medium.com/@talraviv/please-please-dont-a-b-test-that-980a9630e4fb)(⭐)
* [為什麼大多數分析工作都失敗了](https://www.reforge.com/blog/why-most-analytics-efforts-fail)
* [如何（實際上）計算 CAC](https://andrewchen.com/how-to-actually-calculate-cac/)
* [如何構建和優化可轉換的 CTA 按鈕](https://unbounce.com/conversion-rate-optimization/cta-buttons-that-convert/)
* [獲取渠道機會：Meta、Discord App Store、Spotify Podcasts](https://www.indiehackers.com/post/acquisition-channel-opportunities-meta-discord-app-store-spotify-podcasts-69c6459da0)
* [獲取和保留如何協同工作](https://productled.com/blog/how-acquisition-and-retention-work-together/)

**播客**

* [蒂姆·費里斯 (Tim Ferriss) 的蒂姆·費里斯 (Tim Ferriss) 秀](https://tim.blog/podcast/)
* [Scott Galloway 和 Kara Swisher 的 Pivot](https://player.fm/podcasts/Scott-Galloway) (⭐)
* [Scott Galloway 教授 G 秀](http://www.westwoodonepodcasts.com/pods/the-prof-g-show-with-scott-galloway/)
* [每個人都討厭行銷人員 Louis Grenier](https://www.everyonehatesmarketers.com/) (⭐)
* [喬·普利茲 (Joe Pulizzi) 和羅伯特·羅斯 (Robert Rose) 的舊行銷播客](https://contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast/)
* [拉爾夫伯恩斯和阿曼達鮑威爾的永久交通](https://digitalmarketer.com/podcast/perpetual-traffic/)
* [艾米·波特菲爾德 (Amy Porterfield) 使在線行銷變得簡單](https://amyporterfield.com/amy-porterfield-podcast/)
* [勞拉·莫雷利 (Laura Morelli) 的行銷獨家新聞](https://semrush.com/podcast/)
* [John J. Wall 和 Christopher S. Penn 在咖啡上進行行銷](https://marketingovercoffee.com/)
* [作者：Darrell Vesterfelt 和 Curt Nickisch 的 Copyblogger FM](https://rainmaker.fm/series/lede/)
* [Sujan Patel 和 Aaron Agius 的增長圖譜](https://growthmappingpodcast.com/)
* [里德霍夫曼的規模大師](https://mastersofscale.com/)
* [John Lee Duma 著火的企業家](https://www.eofire.com/podcast/)

**產品、社區和開發者行銷**

* [產品行銷閱讀清單](https://productmarketingalliance.com/your-definitive-product-marketing-reading-list/)- PMA 的 PMM 書籍閱讀清單
* [什麼是產品行銷？](https://setapp.com/business/what-is-product-marketing)
* [如何制定成功的上市戰略](https://www.process.st/go-to-market-strategy/)
* [社區主導的增長：產品主導的增長擴展包](https://corinneriley.medium.com/community-led-growth-the-product-led-growth-expansion-pack-b474ab9a7940)(⭐)
* [為內容而來，為社區而存在”始於電子遊戲（或者也許是宗教？）但將在這十年定義媒體](https://hunterwalk.medium.com/coming-for-the-content-staying-for-the-community-started-with-video-games-or-maybe-religion-5083f3773a2)
* [創業旅程各個階段的在線社區](https://gummysearch.com/insights/online-communities/)
* [考慮客戶入職的方法](https://www.intercom.com/blog/videos/ways-to-think-about-customer-onboarding/)
* [社區第一，產品第二](https://www.producthunt.com/stories/community-first-product-second)
* [在社區建設方面做得更好，一次一個習慣](https://rosie.land/posts/getting-better-at-community-building-one-tiny-habit-at-a-time)(⭐)
* [B2B SaaS 產品入門指南](https://arrows.to/resources/onboarding-101/)(⭐)
* [關係優先管理](https://worklifenotes.com/2021/06/09/relationship-first-management/)
* [是的，您可以轉向以產品為主導的增長](https://kylepoyar.substack.com/p/yes-you-can-pivot-to-product-led)(⭐)
* [社區≠行銷：為什麼我們需要進入社區，而不僅僅是進入市場](https://future.a16z.com/community-%E2%89%A0-marketing-why-we-need-go-to-community-not-just-go-to-market/)(⭐)
* [向企業銷售：製作產品敘述](https://staysaasy.com/product/2021/08/29/narratives-in-enterprise-saas.html)(⭐)
* [買方意圖手冊：行銷人員如何利用意圖數據](https://learn.g2.com/buyer-intent-playbook-marketing)
* [以產品為導向的增長技術堆棧：199 種 SaaS 增長工具](https://productled.com/blog/product-led-growth-tech-stack/)
* [行銷目標設定](https://mkt1.substack.com/p/goals)速成[課程](https://mkt1.substack.com/p/goals)(⭐)

**搜索引擎優化**

* [SEO 社區](https://seo-community.org/)- 用於 SEO 的公共領域項目列表資源 (⭐)
* [ahrefs 2021 年的 SEO 趨勢](https://ahrefs.com/blog/seo-trends/)
* [學習 SEO](https://learningseo.io/) - 包含大量資源的免費 SEO 學習路線圖
* [搜索引擎優化如何工作？](https://learn.g2.com/how-does-seo-work)- 關於 SEO 基礎的 G2 文章
* [搜索引擎土地](https://searchengineland.com/)
* [痛點 SEO：如何製作推動轉化的 SEO 內容](https://growandconvert.com/content-marketing/seo-content-conversions/)(⭐)
* [突破網站流量平台的 9 種方法](https://databox.com/website-traffic-plateau)(⭐)
* [關鍵詞研究有四種；確保你做對了](https://sparktoro.com/blog/there-are-four-kinds-of-keyword-research-make-sure-youre-doing-the-right-ones/)

**初創公司和入門**

* [早期採用者行銷——初創公司如何獲得第一批用戶](https://www.kevin-indig.com/blog/early-adopter-marketing-startups-get-first-users/)
* [通過收集 30,000 個數據點我對初創公司的了解](https://alitamaseb.medium.com/what-i-learned-about-startups-by-collecting-30-000-data-points-f10657724b2a)
* [繪製驅動創業想法和論文的洞察力](https://newsletter.sandhill.io/p/insights-that-drive-ideation)

**行銷策略與增長**

* [SLG、MLG、PLG的區別](https://blog.close.com/product-led-sales-led-marketing-led/)
* [增長行銷峰會：速度與數據行銷](https://valchanova.me/growth-marketing-summit)
* [25 增長戰略](https://mashable.com/2017/11/07/influencer-markting-tips-tricks-25-most-influential/)
* [成長為一種心態](https://debliu.substack.com/p/growth-as-a-mindset)
* [重要的 SaaS 指標](https://sacks.substack.com/p/the-saas-metrics-that-matter)
* [行銷如何潛移默化地影響我們的決策](https://memod.com/MrBusiness/how-does-marketing-affect-our-decision-making-629)
* [產品策略堆棧](https://www.reforge.com/blog/the-product-strategy-stack)
* [系統思考101](https://www.kevin-indig.com/growth-memo/systems-thinking-101/)
* [SaaS 更新最佳實踐](https://www.process.st/saas-renewal-best-practices/)
* [Segment 如何成長為 10 億的業務](https://growthhackers.com/growth-studies/segment-revolutionizing-customer-experience-with-data)
* [11 個持續有效的渠道](https://www.indiehackers.com/post/11-marketing-channels-that-consistently-work-for-founders-8992a89a03)
* [提高 SaaS 的免費到付費轉化率](https://www.forgetthefunnel.com/resources/saas-free-to-paid-conversion-rate)
* [不要讓您的北極星指標欺騙您](https://www.reforge.com/blog/north-star-metric-growth)(⭐)
* [飛輪以及如何創建內容社區](https://andyjohns.co/posts/flywheels-and-how-to-create-content-communities)(⭐)
* [如何讓您的公司擺脫 MQL 陷阱](https://www.yaagneshwaran.com/blog/mql-trap/)
* [如何知道你是否有產品市場契合](https://www.lennysnewsletter.com/p/how-to-know-if-youve-got-productmarket)
* [SaaS 流失和短期客戶：逆勢觀點](https://sparktoro.com/blog/saas-churn-and-short-term-customers-the-contrarian-view/)(⭐)
* [是時候拋棄舊的 SaaS 指標了嗎？](https://kylepoyar.substack.com/p/plg-saas-metrics)
* [4 種防禦類型](https://www.nfx.com/post/the-four-types-of-defensibility/)
* [如何使用 FOMO 提高轉化率](https://www.smashingmagazine.com/2019/11/fomo-increase-conversions/)
* [亞馬遜如何構建其增長生態系統](https://growthhackers.com/growth-studies/how-amazon-built-its-growth-ecosystem)
* [國際增長不再是 SaaS 公司的可選項](https://openviewpartners.com/blog/international-growth-saas/)
* [三種“良好”的入職摩擦](https://www.productled.org/blog/three-types-good-onboarding-friction)
* [為購買而設計：如何突破產品驅動增長的天花板](https://sarahguo.com/blog/designing-for-buying)
* [為什麼您的行銷策略需要轉換漏斗](https://unbounce.com/campaign-strategy/conversion-funnel/)
* [人們如何發現新產品](https://www.lennysnewsletter.com/p/how-people-discover-new-products)(⭐)
* [Square、PayPal、Waze、Twilio 等背後的“牽引策略”](https://www.nfx.com/post/traction-tactics/) (⭐)
* [早期增長的 3 個不同尋常的驅動因素](https://openviewpartners.com/blog/drivers-early-stage-growth/)
* [不尋常的成功團隊的 6 種模式](https://www.nfx.com/post/patterns-of-uncommonly-successful-teams/)(⭐)
* [產品主導增長的失敗](https://every.to/napkin-math/product-led-growth-s-failure)
* [GACC 行銷簡介：我們創建的最佳框架](https://mkt1.substack.com/p/the-gacc-marketing-brief-the-best)(⭐)
* [轉化行銷漏斗：如何通過個性化銷售漏斗解鎖更多潛在客戶、銷售和收入](https://www.convertflow.com/blog/conversion-marketing)(⭐)
* [為什麼過早縮放失敗：牽引跑步機](https://andrewchen.com/traction-treadmill/)
* [什麼是高績效組織？](https://rob-bier.medium.com/whats-a-high-performance-organization-eb0dd664af4d)
* [免費增值的繁榮和消亡](https://productled.com/freemium-business-model/)
* [以產品為主導的成長型公司：優先級框架](https://productled.com/blog/plg-framework-for-success/)
* [招聘增長的六大規則](https://www.lennysnewsletter.com/p/hiring-growth)(⭐)
* [縮放到 100米一世升升一世這n−噸H和d和F一世n一世噸一世v和乙和nCH米一個r到一世nGr和p這r噸這nH這在C升這你dC這米p一個n一世和秒Gr這在這p和r一個噸一世這n一個升升是和FF一世C一世和n噸乙你秒一世n和秒秒和秒一個nd秒C一個升和噸這1 億的 ARR（及更高）](https://www.bvp.com/atlas/scaling-to-100-million)

**團隊**

* [在正確的時間為您的初創公司僱用正確的行銷人員的劇本](https://review.firstround.com/the-playbook-for-hiring-the-right-marketer-at-the-right-time-for-your-startup)
* [從成立到 IPO 的初創公司組織結構圖](https://theorg.com/insights/the-startup-org-chart-from-founding-to-ipo)
* [時光倒流的領導者](https://staysaasy.com/management/2021/08/06/Transient-Executives.html)
* [您的行銷組織運行緩慢。這是一個加快移動速度的框架](https://review.firstround.com/your-marketing-org-is-slow-heres-a-framework-to-move-faster)
* [你的副總裁真正需要做的就是傾斜曲線](https://www.saastr.com/all-your-vps-really-need-to-do-is-tilt-the-curve/)
* [最佳 CEO 如何使用“思考時間”](https://openviewpartners.com/blog/ceo-thinking-time) (⭐)
* [如何開始敏捷行銷](https://blog.hubspot.com/marketing/agile-marketing)
* [高影響力管理者的 25 個微習慣](https://review.firstround.com/the-25-micro-habits-of-high-impact-managers)(⭐)
* [每個行銷人員都需要的 20 項技術技能](https://blog.hubspot.com/marketing/technical-skills)
* [這是谷歌如何在不到 5 分鐘的時間內知道新員工是否會獲得完美的開始](https://www.inc.com/jeff-haden/heres-how-google-knows-in-less-than-5-minutes-if-a-new-employee-will-get-off-to-perfect-start.html)(⭐)

**工具**

* [2021 年行銷技術堆棧](https://www.intercom.com/blog/the-ultimate-marketing-technology-stack)- Intercom 推薦的堆棧
* [MarTech Base](http://martechbase.com/) - 用於構建堆棧並查看誰在使用什麼的資源
* [構建您的 DXP](https://buildyourdxp.com) - 適用於 Martech 堆棧的 API 優先工具的社區持續時間列表
* [你的行銷堆棧是什麼？](https://www.reddit.com/r/marketing/comments/55myuq/whats_your_complete_marketing_stack/)
* [行銷集成：讓您的行銷技術堆棧發揮良好的挑戰](https://cxl.com/blog/marketing-integrations/)
* [給新的初創公司 CMO 的信](https://www.lenmarkidan.com/members/posts/46760-letter-to-a-new-startup-cmo)

**推文**

* [在進行客戶研究時，不要詢問客戶的意見——讓他們告訴你故事。](https://twitter.com/KateBour/status/1292101482293211137)
* [SaaS 的頂級行銷人員](https://twitter.com/coreyhainesco/status/1304794143063826432)
* [副本的第一行至關重要。](https://twitter.com/GoodMarketingHQ/status/1344671219057090562)(⭐)
* [改變我生活的 10 個想法：（線程）](https://twitter.com/jackbutcher/status/1345081536295669760)
* [將任何 SERP 變成關鍵字研究工具](https://twitter.com/Kammie_Jenkins/status/1349753139612639236)
* [2020 年不是我們製作的最佳廣告系列](https://twitter.com/ichbinGisele/status/1351274398314090498)
* [梳理市場機會的 10 個問題](https://twitter.com/derrickreimer/status/1353072467435081733)
* [SEO排名的數字公關](https://twitter.com/_spamtaylor/status/1354179118120775689)
* [如何發展初創公司](https://twitter.com/Julian/status/1353764328030130179)
* [簡單文案](https://twitter.com/VeryGoodCopy/status/1356643717562703872)
* [100 個登陸頁面熱點提示](https://twitter.com/robhope/status/1265278107088347136)(⭐)
* [繪製創造者經濟](https://twitter.com/trengriffin/status/1358980425230610439)
* [向開發者行銷](https://twitter.com/swyx/status/1361279902889086980)(⭐)
* [Twitter 上的最佳主題](https://twitter.com/jmoserr/status/1360014458962075648)
* [社區行銷框架](https://twitter.com/gregisenberg/status/1363174620912885761)
* [如何確定反向鏈接的價值](https://twitter.com/jmoserr/status/1364605133347151877)
* [SaaS 董事會會議](https://twitter.com/DavidSacks/status/1367532639247163392)
* [Oatly 案例研究](https://twitter.com/kevinleeme/status/1286716796448301057)
* [不常見的 SEO 知識](https://twitter.com/patrickstox/status/1292484953503158275)(⭐)
* [併購行銷和收購社區](https://twitter.com/coreyhainesco/status/1369123488867389440)
* [社區資本主義](https://twitter.com/charlierward/status/1368591361864241157)
* [向開發者行銷並建立開發者關係](https://twitter.com/swyx/status/1367518496326709251)
* [將意見轉化為行銷證據](https://twitter.com/thinking_slow/status/1366433850994397184)
* [從零開始建立社區](https://twitter.com/mkobach/status/1254918328516333574)
* [最佳 SaaS 公司博客](https://twitter.com/dr/status/1370002350614618116)
* [創始人“類型”，以及如何相應地僱用](https://twitter.com/msuster/status/1373332637029298177)
* [今年 OnlyFans 的增長速度超過任何其他創作者平台](https://twitter.com/petergyang/status/1333088904296026119)(⭐)
* [在商業中玩長期遊戲](https://twitter.com/dunkhippo33/status/1396978785665253377)
* [促使他人改變你的產品](https://twitter.com/joulee/status/1395016837646020617)
* [著陸頁文案技巧](https://twitter.com/jmoserr/status/1395025640022237186)(⭐)
* [線性增長與非線性增長](https://twitter.com/dharmesh/status/1394368667350097922)(⭐)
* [前 0.1% 的行銷心智模型。](https://twitter.com/george__mack/status/1391824470977941516)
* [SEO 是十億美元公司背後的神奇成分](https://twitter.com/searchbrat/status/1391043242901262343)(⭐)
* [一長串免費和付費的行銷工具](https://twitter.com/CJ_250marketing/status/1379195336099385344)
* [獲得產品關注的 7 種方法](https://twitter.com/lennysan/status/1447932659905318925)(⭐)
* [創業成長簡介](https://twitter.com/Julian/status/1445282615972429827)(⭐)
* [如何選擇北極星指標](https://twitter.com/shreyas/status/1441866360313634823)
* [Freshboards 如何在 IPO 前的 3 個月內將流量翻倍](https://twitter.com/RyanMcCready1/status/1448335054598508549)
* [最好的行銷看起來不像行銷](https://twitter.com/george__mack/status/1461454197698662402?s=20)

**其他**

* [Kevan Lee 的面試準備](https://kevanlee.substack.com/p/206-interview-prep-)- 行銷面試資源列表
* [Kevin Indig 的好讀物](https://www.kevin-indig.com/good-reads/)- Kevin Indig 推薦的文章、書籍和視頻列表
* [獨角獸](https://www.theunicornian.io/)- 初創公司的洋蔥？
* [如何找到適合市場的產品](https://www.youtube.com/watch?v=_6pl5GG8RQ4)- Peter Reinhardt（細分[市場](https://www.youtube.com/watch?v=_6pl5GG8RQ4)）在 Y Combinator 的演講
* [人們（重新）閱讀的書](https://rauchg.com/2020/books-people-reread)
* [停止讓 OKR 偽裝成策略](https://rogermartin.medium.com/stop-letting-okrs-masquerade-as-strategy-a57fc2cea915)
* [歡迎來到你平淡的新世界](https://www.bloomberg.com/opinion/articles/2020-09-07/welcome-to-your-bland-new-world-of-consumer-capitalism?utm_source=morning_brew)(⭐)
* [如何為您的 B2B SaaS 公司處理 SaaS 主頁設計](https://www.poweredbysearch.com/blog/b2b-saas-homepage-design/)
* [您的網站是您最重要的行銷資產。這是第一次正確構建它的方法。](https://mkt1.substack.com/p/your-website-is-your-most-important)
* [在採用基於使用的定價之前要問的 6 個問題](https://adilaijaz.medium.com/6-questions-to-ask-before-adopting-usage-based-pricing-77bf2a669309)
* [如何計算和實施基於價值的定價](https://paddle.com/blog/how-to-calculate-implement-value-based-pricing/)
* [沒有品味的產品驗證框架大多是無用的](https://commoncog.com/blog/product-validation-taste/)
* [招聘增長主管時要注意什麼](https://andrewchen.com/hiring-head-of-growth/)
* [為什麼千禧一代的管理者精疲力竭](https://www.bbc.com/worklife/article/20211109-why-millennial-managers-are-burned-out)
* [讓他們回來：23 個以產品為導向的創始人養成習慣的見解](https://www.nfx.com/post/keep-them-coming-back/)
* [每個行銷人員都應該自動化的 37 個任務](https://blog.hubspot.com/marketing/tasks-every-marketer-should-automate)
* [年度計劃正在扼殺你的成長——試試這個計劃吧](https://review.firstround.com/Annual-Planning-is-Killing-Your-Growth-Try-This-Instead)
* [創建理想的客戶檔案作為初創公司：分步指南](https://baremetrics.com/blog/creating-the-ideal-customer-profile-as-a-startup-a-step-by-step-guide)