Our Pledge

We as members, contributors, and leaders pledge to make participation in our community a harassment-free experience for everyone, regardless of age, body size, visible or invisible disability, ethnicity, sex characteristics, gender identity and expression, level of experience, education, socio-economic status, nationality, personal appearance, race, religion, or sexual identity and orientation.

We pledge to act and interact in ways that contribute to an open, welcoming, diverse, inclusive, and healthy community.

Our Standards

Examples of behavior that contributes to a positive environment for our community include:

• Demonstrating empathy and kindness toward other people

• Being respectful of differing opinions, viewpoints, and experiences

• Giving and gracefully accepting constructive feedback

• Accepting responsibility and apologizing to those affected by our mistakes, and learning from the experience

• Focusing on what is best not just for us as individuals, but for the overall community

Examples of unacceptable behavior include:

• The use of sexualized language or imagery, and sexual attention or advances of any kind

• Trolling, insulting or derogatory comments, and personal or political attacks

• Public or private harassment

• Publishing others' private information, such as a physical or email address, without their explicit permission

• Other conduct which could reasonably be considered inappropriate in a professional setting

Enforcement Responsibilities

Community leaders are responsible for clarifying and enforcing our standards of acceptable behavior and will take appropriate and fair corrective action in response to any behavior that they deem inappropriate, threatening, offensive, or harmful.

Community leaders have the right and responsibility to remove, edit, or reject comments, commits, code, wiki edits, issues, and other contributions that are not aligned to this Code of Conduct, and will communicate reasons for moderation decisions when appropriate.

Scope

This Code of Conduct applies within all community spaces, and also applies when an individual is officially representing the community in public spaces. Examples of representing our community include using an official e-mail address, posting via an official social media account, or acting as an appointed representative at an online or offline event.

Enforcement

Instances of abusive, harassing, or otherwise unacceptable behavior may be reported to the community leaders responsible for enforcement at this address. All complaints will be reviewed and investigated promptly and fairly.

All community leaders are obligated to respect the privacy and security of the reporter of any incident.

Enforcement Guidelines

Community leaders will follow these Community Impact Guidelines in determining the consequences for any action they deem in violation of this Code of Conduct:

1. Correction

Community Impact: Use of inappropriate language or other behavior deemed unprofessional or unwelcome in the community.

Consequence: A private, written warning from community leaders, providing clarity around the nature of the violation and an explanation of why the behavior was inappropriate. A public apology may be requested.

2. Warning

Community Impact: A violation through a single incident or series of actions.

Consequence: A warning with consequences for continued behavior. No interaction with the people involved, including unsolicited interaction with those enforcing the Code of Conduct, for a specified period of time. This includes avoiding interactions in community spaces as well as external channels like social media. Violating these terms may lead to a temporary or permanent ban.

3. Temporary Ban

Community Impact: A serious violation of community standards, including sustained inappropriate behavior.

Consequence: A temporary ban from any sort of interaction or public communication with the community for a specified period of time. No public or private interaction with the people involved, including unsolicited interaction with those enforcing the Code of Conduct, is allowed during this period. Violating these terms may lead to a permanent ban.

4. Permanent Ban

Community Impact: Demonstrating a pattern of violation of community standards, including sustained inappropriate behavior, harassment of an individual, or aggression toward or disparagement of classes of individuals.

Consequence: A permanent ban from any sort of public interaction within the community.

Attribution

This Code of Conduct is adapted from the Contributor Covenant, version 2.0, available at https://www.contributor-covenant.org/version/2/0/code_of_conduct.html.

Community Impact Guidelines were inspired by Mozilla's code of conduct enforcement ladder.

For answers to common questions about this code of conduct, see the FAQ at https://www.contributor-covenant.org/faq. Translations are available at https://www.contributor-covenant.org/translations.

描述廣告背後技術的精選列表！

雖然廣告是一個廣泛的領域，但這個很棒的列表專門描述了它背後的技術。在此列表中，希望了解品牌和代理機構用於執行其數字廣告活動的軟件、數據集和其他技術！

Awesome AdTech 由 AirGrid 創建和維護，但歡迎社區對此列表的貢獻！只需編輯 README.md（本文檔）並將更改作為拉取請求發送，指南可用 [此處]（contributing.md）。

＃＃ 內容

• 行業出版物

• 電子郵件通訊

• 播客

• 社區

  • Reddit

  • [鬆弛]（#鬆弛）

  • 推特

  • Quora

• 研究

• 學習資源

• 事件

• 開源

  • 技術

  • 數據

• 隱私

行業出版物

📖 閱讀有關 adtech 的所有信息！

• AdExchanger - AdExchanger 提供專門針對數據驅動營銷領域的新聞、分析和活動。

• ExchangeWire - 跟踪廣告交易和 Exchange 市場。

• The Drum - 營銷和媒體行業的新聞，包括故事、求職資源、活動列表。

• Digiday - Digiday 創建促進媒體和營銷變革的內容、服務和社區。

電子郵件通訊

✉️ 及時了解直接發送到您收件箱的廣告技術新聞！

• AdProfs - 每週日發送一封電子郵件，在 15 分鐘內掌握重要的廣告技術新聞。

播客

🎙️ 所以你是在告訴我你還沒有嘗試過傾聽，並在睡覺時夢想著廣告技術？

• ExchangeWire 播客 - ExchangeWire 播客，與他們富有魅力的首席執行官 Ciaran O'Kane。

• AdExchanger Podcast - 探索數據驅動的數字媒體和營銷的演變。

社區

👪 通過深入了解廣告技術的人之間的公開討論，探索並學習新事物！

• Reddit /r/adops - 一個很棒的 subreddit，有一些精明的討論和超過 13k 的訂閱者。

• Reddit /r/adtech - 一個小的 subreddit，有大約 1k 的讀者。

鬆弛

• Programmatic Heads - 一個開放的 slack 小組，圍繞 DSP、DMP 等進行了大量討論。

＃＃＃＃ 推特

• AdExchanger Twitter 目錄 - adtech 相關 Twitter 帳戶的目錄。

####知乎

• 展示廣告 - 超過 6 萬粉絲。

＃＃ 研究

🔬 通過閱讀最前沿的信息，保持領先地位！

• eMarketer - eMarketer 是為需要為未來工作做好準備的商業專業人士尋找數字數據和研究的第一個地方。

• OpenSource Mindshare - 目前僅託管一篇關於增強調查數據的研究論文。

• LUMA Content - 市場併購活動新聞資源，涵蓋 AdTech 和 MarTech。

學習資源

🤓 通過從結構化資源中學習來提升您的專業知識！

• Jounce Media Black Book - 一套很棒的免費廣告技術入門，但確實需要共享您的電子郵件。

事件

📅 正如任何堅定的行業資深人士所知道的那樣，AdTech 活動主要是關於大量飲酒。下面的列表不是該規則的例外。

• ad:tech - 每年在全球範圍內舉辦的貿易展。

• 移動世界大會 - 在巴塞羅那舉行的以移動為重點的活動。

• 廣告週 - 全球活動，擁有強大的演講者和盛大的派對。

開源

💻 AdTech 並​​不以生產許多開放技術而聞名，但有一些寶石有待發掘！

＃＃＃＃ 技術

• EdgeKit - 開源、無 cookie 和注重隱私的受眾創建和貨幣化。

• Nameles - 基於熵的無效流量檢測和投標前過濾。

• Prebid.js - 流行的標頭投標包裝器。

• 索引包裝器 - 標頭投標器包裝器 已發布 供社區驗證而非使用。

• RTB Kit - RTBkit 是一個開源軟件包，允許您為展示廣告創建和部署實時投標人。

• Revive Adserver - 世界上最流行的免費、開源廣告服務系統。

• BidMachine Ad Exchange - 開源移動廣告交易平台。

＃＃＃＃ 數據

• Terabyte Click Logs - 訓練大規模學習點擊率 (CTR) 預測模型的 ML 模型。

• 反事實學習數據集 - 訓練和評估從記錄的用戶交互數據中學習的反事實模型，以構建交互式系統，例如搜索引擎和推薦系統。

• Kaggle 點擊預測 - 從小於 50 MB 的數據集預測展示廣告的點擊率。

• 第三方腳本 - 描述哪些第三方實體對網絡上過度執行 JavaScript 負有最大責任的數據。

＃＃ 隱私

🛡️ AdTech 是一個相當侵入性的行業，但目前的趨勢是更加註重隱私的產品和方法。

• 谷歌隱私沙盒 - 隱私沙盒項目的使命是“創建一個尊重用戶和默認隱私的繁榮網絡生態系統。”

• Google FLOC - 最先進的沙盒提案，旨在取代跨站點行為受眾。

A curated list describing the technology behind advertising!

Whilst advertising is a broad field, this awesome list describes specifically the technology behind it. In this list, expect to learn about the software, datasets, and other technology that brands and agencies use to perform their digital advertising activities!

Awesome AdTech was created and is maintaned by AirGrid, but contributions from the community to this list are welcome! Just edit the README.md (this document) and send the changes as a pull request, guidelines are available here.

Contents

• Industry Publications

• Email Newsletters

• Podcasts

• Communities

  • Reddit

  • Slack

  • Twitter

  • Quora

• Research

• Learning Resources

• Events

• Open Source

  • Technology

  • Data

• Privacy

Industry Publications

📖 Read about all things adtech!

• AdExchanger - AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.

• ExchangeWire - Tracking Ad Trading and the Exchange Marketplace.

• The Drum - News for the marketing and media industries, with stories, job search resources, events listing.

• Digiday - Digiday creates content, services and community that foster change in media and marketing.

Email Newsletters

✉️ Stay up to date with ad-tech news sent directly to your inbox!

• AdProfs - Stay on top of important ad tech news in fewer than 15 minutes with one email every Sunday.

Podcasts

🎙️ So you're telling me you haven't tried listening, and dreaming about adtech as you sleep?

• ExchangeWire Podcast - ExchangeWire podcast, with their charismatic CEO Ciaran O'Kane.

• AdExchanger Podcast - Explore the evolution of data-driven digital media and marketing.

Communities

👪 Geek out and learn something new, with open discussions between those deeply into ad-tech!

Reddit

• Reddit /r/adops - A great subreddit, with some shrewd discussion and > 13k subscribers.

• Reddit /r/adtech - A small subreddit, with ~1k readers.

Slack

• Programmatic Heads - An open slack group, with plenty of discussion around DSPs, DMPs, etc.

Twitter

• AdExchanger Twitter Directory - A directory of adtech related twitter accounts.

Quora

• Display Advertising - Over 60k followers.

Research

🔬 Stay ahead of the game, by reading from the bleeding edge!

• eMarketer - eMarketer is the first place to look for data and research on digital for business professionals who need to be prepared for the work ahead.

• OpenSource Mindshare - Currently hosting just a single research paper on augmentation of survey data.

• LUMA Content - The go to resource for market M&A activity news, covers both AdTech & MarTech.

Learning Resources

🤓 Level up your expertise, by learning from structured resources!

• Jounce Media Black Book - A great set of free adtech primers, but does require sharing your email.

Events

📅 As any hardened industry veteran would know, AdTech events are mainly about copious consumption of alcohol. The list below is not an exception to that rule.

• ad:tech - A trade show happening across the globe each year.

• Mobile World Congress - Mobile focused event in Barcelona.

• Advertising Week - Global event, with strong lienup of speakers and great parties.

Open Source

💻 AdTech is not known for producing many open technologies, but there are a few gems to uncover!

Technology

• EdgeKit - Open source, cookie-less and privacy focused audience creation & monetisation.

• Nameles - Entropy based invalid traffic detection and pre-bid filtering.

• Prebid.js - Popular header bidder wrapper.

• Index Wrapper - Header bidder wrapper released for verification by the community rather than usage.

• RTB Kit - RTBkit is an open-source software package that allows you to create and deploy a Real Time Bidder for display advertising.

• Revive Adserver - The world's most popular free, open source ad serving system.

• BidMachine Ad Exchange - Open source mobile ad exchange.

Data

• Terabyte Click Logs - Train ML models that learn click-through rate (CTR) prediction models at scale.

• Counterfactual Learning Dataset - Train and evaluate counterfactual models that learn from logged user-interaction data, to build interactive systems such as search engines and recommendation systems.

• Kaggle Click Prediction - Predict CTR on display ads, from a dataset < 50 MB.

• Third Party Scripts - Data describing which third party entities are most responsible for excessive JavaScript execution on the web.

Privacy

🛡️ AdTech is a fairly intrusive industry, but the current trend has been towards more privacy focused products and methods.

• Google Privacy Sandbox - The Privacy Sandbox project’s mission is to “Create a thriving web ecosystem that is respectful of users and private by default.”

• Google FLOC - The most advanced of the Sandbox proposals, aims to replace cross site behavioural audiences.

Community name that is currently listed:

Describe the issue: Is there an invite link that is invalid, or notable channels need to be updated?

Expected: What do you want to replace the community with regarding the aforementioned issue?

Additional context:

Contribution Guidelines

By participating in this project you agree to follow the contributor code of conduct. From here on, the word server and community will be used interchangeably and will mean the same thing.

• Add Community

• Format WebP

• Issues

• Review Policy

Add Community

To include a community to the list, fork this project and add your server under a section or subsection, or you can include a new section if need be, then create a pull request. Make sure your proposal meets these requirements below, if you've Python installed you can take advantage of this script.

✅ Each community follows this template

<img align="left" height="94px" width="94px" alt="Server Icon" src="<static url of the image>"/>

[__Community Name__](url of invite link) [<img height="16px" width="16px" alt="Official Badge" src="images/badges/official.webp">](badges.md#official-identification-badge) [<img height="16px" width="16px" alt="Reddit Badge" src="images/badges/reddit.webp">](badges.md#reddit-badge) [<img height="16px" width="16px" alt="Homepage URL" src="images/badges/homepage.webp">](url of server homepage) [<img height="16px" width="16px" alt="Git Repository" src="images/badges/git.webp">](url of server git repository) \
Notable Channels: `#most-important-channel-1`, `#most-important-channel-2`, `#most-important-channel-3`, `#most-important-channel-4`, `#most-important-channel-5`, `#least-important-channel` \
Language: English, Deutsch, 日本語

✅ Community icon is optimized with WebP, with 75% lossy quality, and at least 128x128 pixel in resolution with moderate PPI

✅ Community name does not contain any emoji (discouraged)

✅ Invite link is permanent, generated from Discord platform itself, or URL whose domain is owned by you that eventually with or without captcha verification redirects to Discord invite page. No third-party URL domain allowed that isn't owned by your community, this includes link shorteners.

• Allowed: https://discord.com/invite/123abc by community A

• Allowed: https://b-community.com/discord-invite by community B when B owns b-community.com domain

• Not Allowed: https://discord-links.com/community-c-invite by community C when C doesn't own discord-links.com domain

✅ Badges are properly placed and aligned

• If you're unsure about whether a badge applies to your community, leave it excluded. After PR submission, a reviewer will let you know about missing badges, or ask the reviewer.

✅ Notable Channels contain the most important and active channels, no off-topic or informational channels, and does not necessarily take up too much space.

• #announcements, #rules, #roles, etc., are informational channels and common across all communities, therefore they shouldn't be included.

• #general, #chat, #tech-talk, etc., casual conversation channels can be included if they aren't meant for off-topic discussions.

• Support channels: #help, #support, #beginners, etc., should be included. If there are multiple support channels with character suffix/prefix, e.g.: #help-1, #help-2, #help-3 -- instead of including them all, just enter #help. But if the suffixes present clear distinction between their topics, i.e., #help-software, #help-hardware -- software and hardware represent two different topics, then both of them can be included.

• Channels that have barely any activity shouldn't be included, even if they're on-topic. E.g., if #help-software has regular activity, but #help-hardware has little to no activity, then only #help-software should be included.

• Off-topic channels: #off-topic, #water-cooler, #random, #memes, etc., shouldn't be included.

• Moderation channels, bot channels, feedback channels shouldn't be included.

• Events or events discussion channels can be included.

✅ Language only contains spoken written languages that the community has active channels for

• English: If only English language is encouraged

• English, Deutsch, español: If there are active channels for all three languages

• Deutsch: If only German language is encouraged

• Don't include languages that has little to no conversation activity in any channel

✅ Moderation team is regularly active

✅ Community is active on a daily or semiweekly basis

✅ All public channels follow Discord community guidelines and ToS

Format WebP

Awesome Discord Communities list hosts the server icon images in its own repository. This allows reduced time to cache and faster rendition by the browser. Discord hosts the icon files as png which can take quite a lot of space and make the README page a lot heavier. Thus, webp was adopted. You can convert your png/jpg icon in the any of the following ways:

Easy WebP Conversion: Drop or paste your png/jpg icon on Sqoosh. Squoosh is open-source and does image compression on the client-side. Once loaded, by default, the original image preview is on the left side of the draggable vertical bar, and the compressed image preview is on the right. From the right 'Compress' sidebar select 'WebP', and drag the 'Quality' slider to 75. You can now download the image.

CLI WebP Conversion: If you prefer command line WebP conversion, you can use native cwebp by Google. It does require installing the library to your system. Use -q option with value 75.

Issues

If you've found an issue with an existing server or have a suggestion to make to improve this list, feel free to file an issue here.

Review Policy

Review policy is meant for reviewers, not necessarily for contributors. There is no real metric provided by Discord that can be used by anyone to evaluate a server. However, a maintainer will manually review the community for a period of time (1-4 days) before it can be accepted.

As an initial requirement, only technical or technology-related communities are considered. A community that is meant for people to hang out with no real active support channel will not be considered as technical. There are certain categories a technical community can be attributed to. Generic, Niche, and Project. There are a few distinct requirements for each of them.

Generic servers try to address multiple-technical-domains-in-one instead of a single specific domain, i.e., a server that offers support for all programming languages vs. a server that offers Java only. These communities are most likely to attract a lot of people in a short period, and more likely to be short-lived as it gets more and more difficult to maintain over time. For this reason, a stricter requirement, a generic server needs to be at least a year old with active moderation and messaging activity on a daily basis (excluding the off-topic channels). This specific precondition affects generic servers only.

Niche servers are the opposite of Generics, they're geared toward a smaller domain. The required minimum age is six months. Communities related to cryptocurrencies are often prone to the risk of getting hacked, for this reason, for now, only open-source owned official cryptocurrency servers will be allowed.

Project servers are part of associated communities of open-source projects or content creators (e.g., Twitch streamers, YouTube creators). Since the activity and growth of the server depend on the creators' contents, they can be accepted as soon as there is daily or semiweekly activity. If you maintain an open-source project you might also be interested in Discord's own open-source recognition.

Attribution

Icon mockup is made by Darius Dan.

Frequently Asked Questions

Answers to a few common questions that may come to your mind while exploring this awesome list:

What is Discord.com exactly?

From :

Discord is a proprietary freeware VoIP application and digital distribution platform designed for creating communities ranging from gamers to education and businesses. Discord specializes in text, image, video and audio communication between users in a chat channel. Discord runs on Windows, macOS, Android, iOS, Linux, and in web browsers. As of 21 July 2019, there are over 250 million users of the software.

Or as I once heard from a critique:

Discord is just IRC with extra features.

A server in Discord mainly refers to the community itself.

What about Discord's poor privacy policy?

How to stay safe in Discord?

How is this list any different from Discord listing sites?

Are you or is this project affiliated?

Neither I nor any part of this project is affiliated with Discord in any way.

Why does this list not follow conventional Awesome list framework?

How to contribute?

How to report any issue with the Awesome list?

How to properly attribute to compliment the license (CC BY 4.0)?

A straight-forward starting point for building a great website on the HubSpot CMS.

| |

Purpose

The is designed to offer developers a head start in the website building process. While the HubSpot CMS Boilerplate represents HubSpot's opinionated best practices, we intend to learn from similar projects and feedback. We hope it offers inspiration and utility for all website projects!

Getting started

To download the HubSpot CMS Boilerplate using the HubSpot CMS CLI:

Before getting started, you will need to have installed, the installed, and we strongly suggest that you set up a for your QA/testing environment.

1. Navigate to the directory that you want to use for your project

2. Run hs create website-theme <directory> to create a project from the HubSpot CMS Boilerplate

3. the local development tools for the portal(s) you'd like to use for your project.

4. Run hs watch --portal=<portal> src <directory> --initial-upload to upload all the files in the project and to files in the src directory

Please reference our and our articles for more information.

To use version control in your project using GitHub and GitHub Actions:

3. Update the name of the directory that you'll be deploying to in your Design Manager in the .github/workflows/deploy.yml file (the current default dest_dir is cms-theme-boilerplate)

4. Deploy changes to your Design Manager by pushing to the main branch of your forked repository

Style guide

Contributing

Versioning

Community

License

<p對齊=“中心”> 在 HubSpot CMS 上構建出色網站的直接起點。

<p對齊=“中心”> | |

[](https://github.com/HubSpot/cms-theme-boilerplate/commits /主要的） [](https://github.com/HubSpot/cms-theme-boilerplate/圖表/貢獻者） [](https://github.com/HubSpot/cms-theme-boilerplate /觀察者） [](https://github.com/HubSpot/cms-theme-boilerplate /觀星者） [](https://github.com/HubSpot/cms-theme-boilerplate /網絡/成員） [](https://website.grader.com/tests/boilerplate.hubspotcms .com) [](https://developers.google.com/web/工具/燈塔） [](https://github.com/HubSpot/cms-theme-boilerplate/blob/main/執照）

＃＃ 目的

旨在為開發人員在網站構建過程中提供先機。雖然 HubSpot CMS 樣板代表了 HubSpot 固執己見的最佳實踐，但我們打算從類似的項目和反饋中學習。我們希望它為所有網站項目提供靈感和實用性！

＃＃ 入門

使用 HubSpot CMS CLI 下載 HubSpot CMS 樣板：

在開始之前，您需要安裝 、[HubSpot CMS CLI](https://developers.hubspot.com/docs/cms/guides/getting- started-with-local-development#install-dependencies) 已安裝，我們強烈建議您為您的質量保證/測試環境。

1. 導航到您要用於項目的目錄

2. 運行 hs create website-theme <directory> 從 HubSpot CMS Boilerplate 創建一個項目

3. 門戶的本地開發工具( s) 你想用於你的項目。

4. 運行hs watch --portal=<portal> src <directory> --initial-upload上傳項目中的所有文件並【關注變化】（https://developers.hubspot.com/docs/ cms/developer-reference/local-development-cms-cli#watch) 到 src 目錄中的文件

請參考我們的__ 和我們的_[本地開發入門](https: //designers.hubspot.com/tutorials/getting-started-with-local-development)_ 文章了解更多信息。

要使用 GitHub 和 GitHub Actions 在項目中使用版本控制：

1. HubSpot CMS Boilerplate 存儲庫和[clone](https://help. github.com/en/github/creating-cloning-and-archiving-repositories/cloning-a-repository) 你的分叉存儲庫到你的計算機

2. [在您的分叉存儲庫中設置 GitHub 機密以加密敏感信息以防止公開顯示](https://help.github.com/en/actions/configuring-and-managing-workflows/creating-and-storing-encrypted-秘密）用於HUBSPOT_PORTAL_ID和HUBSPOT_PERSONAL_ACCESS_KEY

3. 在 .github/workflows/deploy.yml 文件中更新您將在設計管理器中部署到的目錄的名稱（當前默認的 dest_dir 是 cms-theme-boilerplate）

4. 通過推送到你的分叉存儲庫的“主”分支，將更改部署到你的設計管理器

＃＃ 時尚指南

貢獻

版本控制

＃＃ 社區

您可以在 [HubSpot Developer Slack] (https://designers.hubspot.com/slack) 的 #hs-cms-boilerplate 頻道中了解 HubSpot CMS 樣板的更新和討論。

＃＃ 執照

Servers are assigned one or more badges that they conform to. Some badges may redirect to external links that the servers own and generally refer to, e.g., a homepage or official repository. A badge doesn't necessarily mean that the server is better than the others; it is to represent a server's validity, activity, and wiki. Badges selected for a server doesn't relate to .

Official Identification Badge

The server is owned or moderated by an established and registered organization, a company, project members with sufficient headcount. The points to its identity.

Reddit Badge

The server is owned and moderated by moderators of a preexisting forum, though not all subreddit moderators may be involved. The server is officially recognized as an associate community by the subreddit.

Home Badge

Official website of the server, it's a clickable badge. The webpage may contain helpful information about the server, knowledgebase, donation information, social media links, et cetera.

Git Badge

The server has an open git repository, may contain useful resources, Discord bot source code, and other developments. This clickable badge redirects to the hosted repository e.g., GitHub, Gitlab.

Tags

Some servers contain these tags. Tags are nothing but a reference to something generic to save content space.

so much more

A community with a wide range of topics, each of them is equally productive in activities. It has so many active channels that it's impossible to squeeze in all of them in Notable channels.

一個精心策劃的 HubSpot 教程、模板、網站和其他資源的列表。

HubSpot 介紹

• 您對於 HubSpot 的產品或是它的定價方式感到困惑嗎? - hubspot - Tenten Academy

• Tenten.Marketing (Official)

• Tenten.Marketing (Official)

• 您對於 HubSpot 的產品或是它的定價方式感到困惑嗎? - hubspot - Tenten Academy

• HubSpot 導入服務｜我們有懂中文的 HubSpot 專家來協助導入服務

• HubSpot 企業級 CRM｜ 免費試用全美最大的客戶管系統，優化你的

• HubSpot - Marketing｜自動化行銷推薦平台

• HubSpot - Sales｜自動化交易讓團隊更省力

• HubSpot - Service｜自動化客服讓消費者信服

• HUBLINE | 連結您的 LINE 官方帳號及 HubSpot

• 集客式行銷 Inbound Marketing｜品牌必學的數位行銷成功密技

• Account-Based Marketing | 目標客戶行銷指南

• Hubspot CRM - TenToday 談數位

教程

模板

基礎概念

教程

站長指南，搞SEO必看。

Moz的SEO新手教程，可以系統性學習SEO。

這個課程是關於如何從零建構權威站（英文Niche站）並變現的，SEO只是其中一部分，還包括Affiliate，付費廣告等。（課程費用比較貴，我還沒開始學）

圖書

國內的SEO垃圾書很多，這本是國外SEO三位大哥合寫，第三版是2015年寫的，時效性還行，如果只看一本關於SEO書的話，這本就夠了。

這本書是科普搜索引擎內部技術的，雖然搞SEO不需要了解搜索引擎內部實現，但是對於一些技術性優化，了解一些搜索引擎的特點有助於你從宏觀局面優化網站。

文章/影片

Google出品的關於搜索引擎科普小影片。

ahrefs寫的關於SEO的最佳案例。

SEO里很重要一個方向是內容行銷，這篇文章是反向連結研究大哥Brian Dean寫的關於內容行銷的建議。

這篇通過大量數據分析研究搜索引擎排名的影響因素。

基於SEO的寫作建議和框架。

英文內容站從建設到盈利的一條龍流程介紹文章。

從零開始打造一個SEO友好的部落格，涵蓋部落格搭建、SEO優化、訂閱推送、國內及國外網站載入速度優化。

此篇文章詳細講解了如何分析網站訪問日誌來發現SEO中的問題。GA可以幫助我們了解用戶訪問情況，系統日誌能幫助我們更好的了解爬蟲請求、網站技術性SEO問題如301跳轉等問題。

Google Ads

Last updated: October 5, 2020. 了解每個行業的吸金能力。

了解熱度，規避紅海競爭。

工具

價格感人的SEO全面分析工具，如果有錢必備吧。

價格感人的SEO全面分析工具，如果有錢必備吧。

網站測速工具，技術性SEO優化必備。

網站測速工具，技術性SEO優化必備。

網站反向連結分析外掛。

Open Site Explorer/MozBar外掛。

免費SEO工具。

連結建設全面工具箱。

跟蹤搜索引擎排名/解決GA關鍵詞未提供問題。

網站流量查看。數據來源於用戶系統安裝的Alexa工具欄，也可能從ISP廠商獲取的數據。

網站流量查看工具。

semrush出品的SEO Chrome外掛。

Chrome外掛

查看網站PV流量的工具，但是結果有時候準確，有時候偏差挺大的。

查看網站的SEO相關的資訊，如外鏈數量、索引數量、SEO的站內問題等。

關鍵詞工具，可以查看一些關鍵詞的月搜索量。也可以用Google Ads的Keyword Planner查看關鍵詞的月搜索量。

網站常見站內問題檢視工具。

網頁Meta資訊查看工具。

部落格/Twitter

我整理的一些SEO大哥的Twitter列表。

反向連結研究大哥Brian Dean的部落格。

Google出品。

ahrefs高質量的SEO部落格，不過會在文章中推銷他們價格感人的分析工具。

moz高質量的SEO部落格。

作者John，對Google英文內容站很有研究。

Affiliate大哥，可以學習一些網賺技術。

SEO知識時效性強的台灣部落格。

對百度SEO很有研究的noname大哥的部落格。

ahrefs整理的其他SEO相關的部落格。

社區

以上社區我都沒怎麼混過，只是偶爾會看一些帖子，如果你們有好的社區可以給我PR。

流量變現

流量網站的目的是提高RPM，除了廣告之外網站還可以接入Affiliate和售賣實體或虛擬產品（會員、課程）來提高RPM。

其他

Google目前比較重要的一些演算法有熊貓演算法、企鵝演算法及蜂鳥演算法等。這是Moz追蹤Google搜索演算法的更新頁面。

httparchive出的關於互聯網HTTP相關的一些重要統計數據的報告。 據的報告。

💎 It’s a hand-picked collection of resources for solving practical marketing tasks, such as:

• finding beta testers

• growing first user base

• advertising project without a budget

• scaling marketing activities for building constant revenue streams.

We faced these question when we made our first product (a tool for iOS engineers). It took us almost 2 years to learn how to market our project. 😤 During this time we read, tried and bookmarked many useful things: articles, videos, spreadsheets, podcasts & tools. These resources helped us a lot! Please, learn, adapt and test awesome marketing hacks from our collection & experience. Good luck!

Lisa & Ahmed, founders of , tool to verify iOS app according to the design

🛠 How to Use and Contribute

For getting needed advice, please:

• Go through our Table of Contents. To help you navigate, we`ve added brief overviews of every marketing category. Also, content titles are displayed as clearly as possible (so it will tell you the context and how you can benefit from it).

• Search for a keyword or phrase (for example, “Product Hunt”, “Facebook”, “Blog”).

• Ask on Twitter.

If you have found some great marketing content or tool, please, contribute to Marketing for Engineers collection. Simply submit a Pull Request with respect to our . We would love you to see your suggestions!

📚 Table of Contents

• • Instagram (coming soon)

🔎 User Research

User research gives you an answer for whom is your product. Analyzing potential users & customers will help to:

• understand users' needs, pains, motivations and decision-making process;

• outline product roadmap, key features, UI design and UX scenarios for interacting with your product;

• define the right marketing message (positioning) and choose marketing channels to spread this message;

• make your marketing & communication strategy.

I hope that I have convinced you that user research is very important. After learning these materials you should be able to make user research, create basic Persona and validate it on real people:

A marketing persona, or buyer persona, is a way to segment target market by common characteristics. It is used to guide media campaigns to target the right audience with the appropriate messaging. Buyer personas usually comes from market research. ... If marketing persona is focused on the WHO, a UX persona is more about the HOW. A UX persona, or design persona, can include all the information in buyer persona, but with additional emphasis on the task-oriented user behavior. What a UX persona wants to uncover is all the steps a target user will take to go from point A to point B.

You need to reach your potential users and validate your Persona & hypothesis. You can get real users insight through surveys, interviews, online & offline meetings, chats, Skype calls, checking existing analytics (Google Analytics, social media data), analyzing competitors' customers, ethical googling your users' emails & names and researching them on social media:

👆 User research is an initial part of the customer discovery process. You should not only research your potential users but also test if what you want to build is needed on the market (it’s called Product Market Fit). If you are not familiar with the Lean Startup approach, I advise you to check these resources. It's more startup-oriented, but still relevant for newbie product makers:

📌 Useful tools:

How is your product better than other solutions? What is unique about your side project, open-source tool or mobile app? What do you understand about your business that other companies in it just don't get?

You should have answers to all these questions. Market research will help you out! Personally, I define Market Research as a combination of User Research and Competitor Analysis. The first part we discussed in the section above. And these guides will explain how to research your competitors, catch trends and validate market opportunity:

• coming soon

You will find here a collection of free marketing channels for getting the first users. Most of them will take a lot of time & effort, but it will not cost money to do it yourself. Some channels, like Content Marketing or Influencer Marketing, are comprehensively explained in its own directories below. So, get fresh ideas from these real-life stories and think of what could work for your users:

💎 Content Marketing

Content marketing is about promotion via content. You can run a personal blog, guest blog or write at platforms, like Medium (or combine it). Focus on how you can help your users with your content. You don't have to be a professional writer for making cool articles. Just give yourself space to be creative and share your expertise.

I encourage you to start doing content marketing by yourself. Outsourcing it can be very tricky, especially at the beginning. 🤔 Firstly, think how your blog or content is you going to stand out. There are plenty of cool blogs in every industry. How are you going to be different? What unique value can you offer to your users? How can you build an engaged readers community? And the most important question is how you will convert readers into leads. With all those considerations, you should create a content strategy:

Start by creating a blog that not only touts your product but offers helpful recommendations, tips & tricks, links, etc. Check what competitors' blogs are publishing, what is popular in the industry and what your users are interested in. Align your article ideas with the content strategy, you have already defined. To get some inspiration scroll these bits of advice:

• If you have skipped articles in the Content Marketing section above, I do encourage you to read them! The first 4 articles have excellent frameworks for getting strategic content ideas.

Pick the most appropriate content format — video, list, long-read. Then think about the right headline for driving interest to your great article:

Craft your blog with SEO focus:

📌 Check your grammar and readability! I use these cool apps:

Medium is an online publishing platform with a huge active community. You can make your blog there and engage with your users and Medium readers. You still need to promote your articles yourself. Medium is a high-traffic community, but you are not the only one who competes for attention.

Basics of writing on Medium. How to write, edit, publish and add your article to publications:

Articles, where you can find what topics, titles, collections, tags, categories and post length are popular for Medium readers:

Publishing on Medium or elsewhere removes all your technology hassles. It's a good place to start implementing your content marketing strategy.

You need to promote content on your own blog, Medium or guest platforms. Some ideas how to spread the word about your great articles and make it more shareable:

Content Marketing is not only about getting people to read your amazing articles (and use your product later). It's also about developing and maintaining relationships with the community.

💃Influencer Marketing

Influencer marketing is focused on working with opinion leaders to drive company message/product/service to the larger market. 📚 These long guides will be good for the start:

You should not be afraid to reach to the cool people. Be helpful, nice and creative:

Case-studies, which can teach and inspire you:

📌 Useful tools:

• Social networks. You can find opinion leaders by checking the keywords search, followers number and engagement level.

📌 Useful tools:

📷 Social Media Marketing

Let's start with the basics, which can be used for any social media platform:

📌 Useful SMM toolbox:

🐦 Twitter

I love Twitter as a tool for personal use. Moreover, Twitter has a huge variety of opportunities to promote your product — personal account, company account, Direct Message Marketing, Chats, Adds. Twitter can be used for sharing your articles, connecting with influencers or looking for competitors' customers. As you see, it's a powerful platform for many marketing activities, depending on your goals.

Your personal account can drive traffic to your product and content. While growing your Twitter followers, you increase the media reach you might get. But don't forget, that Twitter is made for people. To be successful there, you need to communicate with your audience just as you would do offline. If your target audience like your tweets and your personality, there’s a higher chance they will trust you and click on your links:

• Taking part in Twitter chats is a great way to attract new followers and actively participate in relevant conversations with people from your industry.

There is nothing wrong with automating your Twitter activities. You can schedule posts, automatically send messages and set up rules for auto-engagement with users. However, using automation only 🤖 will hurt your SMM strategy. So mix it with real-time tweeting and being active & helpful with the community:

Direct Message Marketing is about sending personal, mass or automated DMs to your followers. These articles will show you how to use this tool in the right way:

One more option to consider is Twitter Adds. My experience with Twitter adds was not so positive... especially when I set up the first campaign. So be ready to face poor UX, mysterious errors and bad customer support. Anyway, these guides will help you out:

📌 And these tools help you maximize your Twitter presence, from timing to sharing to the analysis:

Facebook

Facebook has many marketing options that could fit your company focus, budget, and your current knowledge. To target your users there you can work with Personal Profiles, Pages, Groups, and Ads.

🐣 Facebook Pages & Groups:

• Facebook Group can help you gather your fans in one place and encourage them to interact with one another. Groups are useful for building an active community of people talking about your product, giving feedback or ideas. It's a good place to have a discussion on betas, coming feature questions, and bugs.

🐤 The Beginner’s Guides to Facebook Advertising. Here you will find step-by-step tutorials for setting up your first ad campaign. I also included articles about ad design, copywriting and typical mistakes. If you have skipped previous content, it will be useful to check posts on the viral headlines in the Personal Blog section and posts in the Social Media Marketing section.

🐔 Advanced reading on Facebook Advertising. May the Force be with you!

Some more cool hacks:

Reddit

Reddit is one of the most active internet community with its own unique culture. You can get tons of cool information there, great product feedback and first users. :trollface: However, it's better to learn Reddit rules and basics before you get banned:

Guides on promoting and advertising on Reddit:

📌 Useful tools:

👽 LinkedIn

I want to tell you a secret: HRs is not the only people who use LinkedIn. With this platform you can build business partnerships, network online, make direct sales and search for investors. LinkedIn is a perfect place for B2B companies and 👔 business professionals. It's also useful for self-branding. For the promotional purpose, LinkedIn has Personal Pages, Company Pages, Groups, and Ads.

Your LinkedIn profile can be a complete sales and marketing tool. It should communicate the value of your product and your expertise to potential partners. These guides and tips will help you out:

🕴️Use LinkedIn for direct sales and getting partners. You can write people via invitation note, direct message, InMail or Group message. You should have clear objectives and know exactly who you want to connect with. Business outreach is common and popular among LinkedIn members, but it should be done in a structural way:

• Please, check also Cold Email Marketing section below. Articles there have awesome templates & advice for cold outreach.

📢 LinkedIn Company Pages & Advertising options:

📌 Useful tools:

❔Quora

Quora is a question-and-answer site, where you can get traffic by helping the community:

Viral Marketing

Lifecycle emails can help you to accomplish almost any marketing goal: onboard new users, increase sales, grow users' engagement, bring back inactive one or build a long-lasting relationship. It's also known as drip marketing or automated email campaigns. To make it simple: it's a set of emails that will be sent out automatically based on schedule, triggers, or user actions. There are four key components for such email campaigns: the right user, goal-oriented topic, good timing and contextual message.

💻 Let's start with onboarding. The goal of it is to increase the number of users who actually use your product (or free trial) and pay for it later. The onboarding process can be done through in-app messages, live chat messages, product tours, welcome modal windows, well-crafted UX or even phone calls. We will focus on onboarding via emails:

🚀 Subscriber emails are good for announcing new feature releases or sharing blog posts. It's also used for sending educational materials or curated content newsletters. All these emails can be an effective tool for growing your existing user's engagement. With newsletters you can gain many email addresses and turn them into users or partners:

📢 Promotional Emails helps you to grow sales:

You should always A/B test your email campaigns: try different subject lines, texts, message styles, images, CTA buttons. Look at your metrics and measure how well each element works:

📚 Want to learn even more about Lifecycle Email Marketing? Read these comprehensive long guides, that contain all types of emails we talk above with examples, tips & trips and recommended tools:

📌 Useful tools:

Update: After GDPR changes, I won't recommend you working with cold email marketing. Most people hate cold outreach and everything connected with direct sales. However, smart user-oriented cold emails can give you new users, partners or recommendations:

:shipit: Learn from fellow entrepreneurs and makers, who run cold email campaigns:

Some more tips & tricks:

📌 Useful tools:

:bowtie: Building Partnerships

Communication is the key to building any kind of relationship. Every social community has its own rules. Business people will prefer concise value-driven messages when engineers are more open to deep well-thought-out talk. I encourage you to learn these social rules before writing a single line of LinkedIn invitation:

🔎 How and where to find partners:

Check these guides on building partnerships (both for software & physical products):

🕵️ Psychology in Marketing

If you want to make a deeper dive into the user's brain, I will recommend you to learn disciplines on the intersection of marketing. These articles will be a nice starting point:

Scarcity makes us place a higher value on things that are scarce and, over time, has become the go-to method for increasing desirability. It is powerful because it combines multiple biases (Loss aversion, Social proof and Anticipated regret) and it comes in different forms (Time, Quantity and Access).

The business model is the most difficult part of any side-project. It's hard asking people to pay for the product or service. Usually, it's a long journey to discover the right way to build a sustainable profit over time. But business is about making money. So we all need to learn how to choose the right business model & pricing strategy and charge our users:

🔮 Marketing Automation

Marketing automation is about using software to automate marketing tasks, including emails, SMM, user support, ad campaigns, lead management, CRM, analytics, data flows and much more. It includes a set of tools, integrations, and approaches which help to personalize the experience for users and save time. In this section, we will more focus on tools as they help to build that magic automation.

Moving to SaaS model

Guides on analytics:

Other Useful Materials

👩‍💻 Authors

• Lisa Dziuba (lisa@flawlessapp.io)

• Ahmed Sulaiman (ahmed@flawlessapp.io)

All great articles, awesome tools and other shiny things for growing your products were done by independent authors and companies. All credentials are included.

Future Plans

We would love to add more awesome content, which will answer on other marketing-related questions:

• how to validate the idea, before you start coding

• how to make a custom support

• how to deal with scaling and growth

• how to get funding for your project

• and some useful blogs, newsletters, courses.

Marketing for Engineers

💎 這是一個精心挑選的資源集合，用於解決實際的營銷任務，例如：

• 尋找 Beta 測試人員

• 擴大第一用戶群

• 沒有預算的廣告項目

• 擴大營銷活動以建立穩定的收入流。

當我們製作第一個產品（iOS 工程師的工具）時，我們就遇到了這些問題。我們花了將近 2 年的時間來學習如何營銷我們的項目。😤 在這段時間裡，我們閱讀、嘗試並收藏了許多有用的東西：文章、視頻、電子表格、播客和工具。這些資源對我們幫助很大！請從我們的收藏和經驗中學習、適應和測試出色的營銷技巧。祝你好運！

Flawless App 的創始人 Lisa & Ahmed，根據設計驗證 iOS 應用程序的工具

🛠 如何使用和貢獻

如需獲得所需的建議，請：

• 瀏覽我們的目錄。為了幫助您導航，我們添加了每個營銷類別的簡要概述。此外，內容標題會盡可能清晰地顯示（因此它會告訴您上下文以及您如何從中受益）。

• 搜索關鍵字或短語（例如，“Product Hunt”、“Facebook”、“Blog”）。

• 在 Twitter 上詢問Lisa。

如果您發現了一些很棒的營銷內容或工具，請為“工程師營銷”系列做出貢獻。只需提交關於我們的貢獻指南的拉取請求。我們希望您能看到您的建議！

📚 目錄

• 用戶研究

• 市場調查

• 沒有預算的營銷

• 內容營銷

• 個人博客

• 媒體營銷

• 宣傳您的內容

• 影響營銷

• Product Hunt 發布的營銷

• 社交媒體市場營銷

• 推特

• Facebook

• 紅迪網

• 領英

• 知乎

• Instagram（即將推出）

• 生命週期電子郵件營銷

• 冷郵件營銷

• 建立夥伴關係

• 營銷心理學

• 商業模式和定價

• 營銷自動化

• 轉向SaaS模式

• 其他有用的材料

• 作者

• 未來的計劃

🔎 用戶研究

用戶研究為您提供了產品是誰的答案。分析潛在用戶和客戶將有助於：

• 了解用戶的需求、痛點、動機和決策過程；

• 概述與產品交互的產品路線圖、關鍵功能、UI 設計和 UX 場景；

• 定義正確的營銷信息（定位）並選擇營銷渠道來傳播此信息；

• 制定您的營銷和傳播策略。

我希望我已經讓你相信用戶研究非常重要。學習這些材料後，您應該能夠進行用戶研究、創建基本角色並在真人身上進行驗證：

• 如何為營銷創建高度準確的客戶角色

• 創建可提高內容轉化率的買家角色指南

• 如何創建具體的買家角色指南（包含模板、工具、示例、188 個調查問題），作者 optinmonster。

• 如何創建客戶檔案以覆蓋您的目標受眾Greg Ciotti。

• 買家角色和理想的客戶檔案：他們如何幫助您的銷售

• 開發買家角色的終極指南（帶模板！）

• 開發內容營銷角色的另一種方法

• 創建可提高內容轉化率的買家角色指南

• 營銷和用戶體驗角色：它們有何相似之處和不同之處？

營銷角色或買方角色是一種通過共同特徵細分目標市場的方法。它用於指導媒體活動以適當的消息傳遞定位正確的受眾。買家角色通常來自市場調查。...如果營銷角色專注於 WHO，那麼 UX 角色更多的是關於 HOW。UX 角色或設計角色可以包括買方角色中的所有信息，但額外強調面向任務的用戶行為。用戶體驗角色想要揭示的是目標用戶從 A 點到 B 點將採取的所有步驟。

• 以設計為導向的視頻，用於從 UX 角度進行基本用戶研究。更多關於用戶體驗角色和研究方法的優秀視頻和指南：為用戶體驗研究創建角色，何時使用哪種用戶體驗研究方法

• 移情映射是另一種技術，廣泛用於用戶研究的 UX。這份移情圖實用指南和視頻將為您提供有關這種方法的良好概述。

您需要接觸潛在用戶並驗證您的角色和假設。您可以通過調查、採訪、在線和離線會議、聊天、Skype 通話、檢查現有分析（谷歌分析、社交媒體數據）、分析競爭對手的客戶、合乎道德地搜索用戶的電子郵件和姓名並在社交媒體：

• 關於創建角色的9 分鐘視頻，當您已經有一些東西需要分析時：網站、您的產品在 Twitter\Facebook 上的關注者、第一批用戶或付費客戶。

• 進行徹底的買家旅程研究的簡單藍圖。這是一篇有點老的文章，但它有一個很好的計劃，可以對當前或潛在用戶進行用戶研究訪談（研究）。

• 當您真正開始與潛在用戶交談時，將在用戶研究、訪談和測試期間提出正確的問題（😤 你必須這樣做）。

👆 用戶研究是客戶發現過程的初始部分。您不僅應該研究您的潛在用戶，還應該測試市場上是否需要您想要構建的產品（這稱為產品市場匹配）。如果您不熟悉精益創業方法，我建議您查看這些資源。它更面向初創公司，但仍與新手產品製造商相關：

• Steve Blank 的《做客戶發現視頻+驗證視頻》。

• 斯坦福大學關於客戶開發和精益創業的在線課程的16 分鐘視頻。

• 什麼是客戶發現？Coursera 課程的視頻。您無需註冊即可觀看。

📌 實用工具：

• 谷歌搜索（在這裡你會發現如何使用高級搜索進行巧妙的谷歌搜索）。

• Twitter 高級搜索和綜合指南如何使用它。

• LinkedIn 搜索和來自 LinkedIn 團隊的關於如何使用他們的新搜索的簡短文章（非常簡單！）。

• Pipl可幫助您查找有關電子郵件所有者的信息。

• HubSpot的買家角色 Word Doc Generator可以幫助您為您的角色做出第一個假設。

• TypeForm是一個易於使用、針對移動設備優化的表單生成器，非常適合收集在線調查。您還可以使用 Google 表單進行在線調查。

您的產品如何優於其他解決方案？您的副項目、開源工具或移動應用程序有何獨特之處？您對您的業務有哪些其他公司無法理解的理解？

你應該有所有這些問題的答案。市場調查將助您一臂之力！就個人而言，我將市場研究定義為用戶研究和競爭對手分析的結合。我們在上一節中討論的第一部分。這些指南將解釋如何研究您的競爭對手、捕捉趨勢和驗證市場機會：

• photolurp 團隊如何識別您的競爭對手並超越他們的營銷策略。

• 即將推出

• Google Advanced Search Operators是一種具有競爭力的審核工具，可幫助您準確找到所需內容：slightly_smiling_face：

• Twitter 高級搜索是一種在 Twitter 上搜索任何人的簡單方法。

• SimilarWeb提供有關不同網站的詳細信息及其營銷策略概述。免費版還是不錯的。

• Alexa是最古老的網絡分析工具之一，但它仍然是強大的免費版本的絕佳選擇。

• Social Mention是一個不錯的免費工具，它提供對品牌提及的實時搜索。

• 使用Buzzsumo，您可以找到給定主題或競爭對手的共享最多的內容。在免費版本中，您將獲得帶有許多過濾器的整頁內容。

• Siftery和AlternativeTo允許您找到任何產品的替代品。

您將在此處找到一系列免費營銷渠道，以獲取第一批用戶。他們中的大多數會花費大量的時間和精力，但自己做不會花錢。一些渠道，如內容營銷或影響者營銷，在下面的目錄中進行了全面的解釋。因此，從這些真實的故事中獲取新的想法，並思考哪些對您的用戶有用：

• 做無法擴展的事情Paul Graham。他是 Y Combinator 的聯合創始人，計算機科學家、投資者和企業家。保羅展示了 Stripe、Airbnb 或 Facebook 等熱門公司如何獲得第一批用戶。這是一本更具哲學意義的讀物，可幫助您的大腦朝著正確的方向思考。

• Hiten Shah如何以 0 美元的營銷預算發展您的初創公司。它突出了一系列不同的想法可以嘗試。

• 我們如何讓我們的前 2,000 名用戶做無法擴展的事情，作者是 Product Hunt 的聯合創始人，令人驚嘆的 Ryan Hoover。

• 我們如何從 0噸這Sergei Gusev 的75,000 MRR，零營銷預算。他們向市場影響者發送免費產品（設計師香水）並獲得視頻評論。它大大增加了他們的銷售額！

• 我們如何在 24 小時內獲得首批 100 名付費客戶，作者是 Groove 的創始人 Alex Turnbull。

• 評論營銷：如何從Rand Fishkin 的社區參與中獲益。您可以通過分享有意義的意見和想法來獲得對您公司的關注。Rand Fishkin 製作了一個關於使用這種技術的 9 分鐘視頻👌。

• 如何創建在線課程和網絡研討會來為您的產品吸引用戶。這些 The Startup Chat 播客中非常聰明的營銷技巧！

• 尋找和挖走競爭對手客戶的 5 個地方。Sapph 分享了許多尋找潛在客戶和推銷他們的聰明方法。

• 黑客攻擊新聞界：Shopify 的 Tucker Schreiber以零預算獲得免費新聞報導的巧妙方法。這篇文章的重點是在線商店行業。但獲得新聞自由關注的原則適用於任何市場。

• How to Get Press Coverage for Your App：來自獨立開發者兼機構創始人 Dan Counsell 的實用指南。

• 推薦營銷和移動推薦營銷可以為您帶來口碑增長。如需靈感，請查看2016 年的 51 個最佳推薦計劃示例。這些有用的指南由推薦薩斯誇奇的 Brandon Gains 編寫。

• 當您擁有具有許多用例的困難軟件產品時，請使用免費工具來生成潛在客戶。這是展示您的主要產品的好處和提高品牌知名度的好方法。這篇文章展示瞭如何通過易於使用的免費工具銷售 Clearbit API 解決方案。你也可以投入時間製作一些免費的東西——用戶界面工具包、瀏覽器擴展、有趣的遊戲或開源工具。

:bowtie: 我們使用了許多免費的營銷渠道。老實說，當我們啟動Flawless App 時，我們沒有其他方法。我們寫冷郵件，與有影響力的人交談，在活動中手動招募用戶，在 Facebook 群組發帖，通過 Twitter 與開發人員和設計師合作，並做了許多其他事情。這些為我們提供了前 1000 名測試版用戶。所以值得一試！

💎內容營銷

內容營銷是通過內容進行推廣。您可以運行個人博客、訪客博客或在平台上寫作，例如 Medium（或將其合併）。專注於如何幫助用戶處理內容。您不必成為專業作家即可撰寫很酷的文章。給自己空間發揮創造力並分享您的專業知識。

我鼓勵你自己開始做內容營銷。外包可能非常棘手，尤其是在開始時。 🤔 首先，想想您的博客或內容將如何脫穎而出。每個行業都有很多很酷的博客。你要如何與眾不同？你能為你的用戶提供什麼獨特的價值？您如何建立一個參與的讀者社區？最重要的問題是如何將讀者轉化為潛在客戶。考慮到所有這些因素，您應該創建一個內容策略：

• 在開始之前問問自己：你應該寫博客嗎？（播客）

• Crazyegg如何使用客戶研究從您的內容營銷計劃中獲得更好的結果。

• Tyler Hakes 的《如何為每個漏斗階段生成戰略內容創意》。

• Benji Hyam通過將內容映射到銷售漏斗，從 0-12k 自然訪問者增長。這篇文章展示瞭如何為移動和麵向網絡的博客制定內容策略。

• 幕後：我們如何通過內容營銷在 3 年內建立了 500 萬美元/年的業務， Alex Turnbull。一個激動人心的故事，講述了 Groove 如何重新構建他們的內容營銷策略，重點是什麼可以真正幫助他們的市場。

• 一個案例研究，其中包含由 Brian Dean撰寫的有關創建可產生 400,000 名目標訪問者的內容的框架。

• 如何在Benji Hyam 的Popups 💰的幫助下直接從您的博客中轉換潛在客戶。

• 如何使用 CTA 將博客流量轉化為客戶： Devesh Khanal的完整指南。

• 如何將您博客的感謝頁面變成Emil Shour的潛在客戶生成機器。

• 內容營銷投資回報率：我們如何衡量 Hubstaff的成功，作者Ilia Markov。

• 並且不要忘記計算內容營銷的客戶獲取成本。Devesh Khanal 將成本分為 3 類：每篇文章成本、工資成本和技術成本。您可以為您的案例重複他的計算並獲得大致的預算。